UX

Building Faster: Workshop-Based Experience Design

2018-08-24T07:20:48-05:00December 19, 2017|Experience Design, Fusion Blog|

It’s safe to say everyone agrees that the ideal approach to experience design is to start by investigating your users, gaining insight into their behaviors and motivations. From there, you move into detailed design of all aspects of your system. But what happens when this sort of user research and design approach isn’t practical, [...]

Personas to Pixels

2019-01-11T15:46:03-05:00December 13, 2017|Digital Transformation, Experience Design, White Papers|

Transforming Personas and Journey Maps to Experiences that Drive Results These days, companies across all industries are focused on improving customer experiences through the use of new and often disruptive digital technologies. For many, the first step in making these improvements is defining detailed customer personas and documenting customer journey maps. [...]

Machine Learning: The Future of UX

2018-08-24T07:24:49-05:00November 6, 2017|UX Posts, White Papers|

Machine Learning (ML) has recently become one of the most popular buzzwords, but artificial intelligence (AI) has been used across industries for years. For example, the tailored ads we see on our Facebook, Instagram, and Twitter - this is all machine learning. While many businesses may assume ML is impossible or inaccessible, it’s a [...]

Designing Digital Experiences

2018-08-27T09:30:16-05:00April 28, 2017|Experience Design, Innovation Posts, UX Posts, White Papers|

Maven Wave’s Approach to Great User Experiences For any business or organization, it’s clear to see that customers and employees are changing; by 2020, people will likely manage 85% of their relationships with little-to-no human interaction. We live in a world that is increasingly social, mobile, and easy to use, with an emerging generation of [...]

Why UX Matters

2017-09-01T10:45:37-05:00October 31, 2016|Experience Design, Fusion Blog|

Peter Bartsch, UX Architect As the enterprise is digitally transforming, exceptional UX design is crucial to staying competitive. The essence of good UX is dependent on how the user interacts with the design—usability is vital. We dug deeper into the field of UX with Peter Bartsch, one of our UX Architects, who gave [...]

Making the Case for UX and Agile in Financial Services

2016-12-06T15:47:50-05:00October 21, 2015|White Papers|

In the April edition of the Maven Wave newsletter (Utilizing Agile and UX for Success in Fin Tech), we detailed Maven Wave’s experience in deploying our expertise in UX and Agile for financial services clients. As the year has progressed, we have seen increased adoption of these precepts and we have learned a great deal about why. [...]

Utilizing Agile and UX for Success in Fin Tech

2018-03-21T07:43:29-05:00April 20, 2015|White Papers|

With Fin Tech garnering so much attention these days (see our article “Behind the Buzz in Fin Tech"), what are some of the key factors that will determine the winners and the losers in this emerging field? To address that question, Maven Wave and FinTEx Chicago hosted a presentation and panel discussion a few weeks ago. Entitled [...]