Digital

How to Leverage Geolocation Data In Any Industry

By | 2018-02-07T09:22:52+00:00 February 2, 2018|Categories: Fusion Blog|Tags: , , , , |

No matter what industry you work in today, all businesses are collecting enormous amounts of customer data. Most likely, a lot of that data has a geolocation component to it. Some of the use cases for taking advantage of that data may be obvious (i.e.mobile ordering), but there are many other ways to monetize [...]

Personas to Pixels

By | 2018-05-22T09:48:00+00:00 December 13, 2017|Categories: Digital Transformation, Experience Design, White Papers|Tags: , , , , |

Transforming Personas and Journey Maps to Experiences that Drive Results These days, companies across all industries are focused on improving customer experiences through the use of new and often disruptive digital technologies. For many, the first step in making these improvements is defining detailed customer personas and documenting customer journey maps. [...]

Rethinking the Corporation: The Digital Innovation Lifecycle Part 4

By | 2017-09-01T10:34:40+00:00 August 14, 2017|Categories: Digital Transformation, Fusion Blog|Tags: , , , |

The point of this blog series has been to suggest that the traditional departmental corporate form (i.e. sales, marketing, finance, ops, IT, etc.) remains virtually unchanged since its origin at the dawn of the industrial age. Back then, innovation moved in multi-year cycles and infrastructure and depth were more determinant of success than speed [...]

5 Strengths of Winners in Digital

By | 2018-03-21T07:59:44+00:00 August 11, 2017|Categories: Digital Transformation, Fusion Blog|Tags: , , , |

There’s no question that the need for businesses to evolve for the digital age is here; it’s no longer something companies can put off.  Now, it’s just a question of how to get started. When looking at the competitive landscape, there are certain companies that always seem to just get it and manage [...]

Beyond the Machine Learning Hype: Solving Vexing Problems in New Ways

By | 2017-09-01T10:35:15+00:00 August 8, 2017|Categories: Cloud & Machine Learning, Fusion Blog|Tags: , , , , |

Unless you’ve been stuck under a rock, you’ve probably come to the conclusion that artificial intelligence--really machine learning, is going to take over the world. Elon Musk and Mark Zuckerberg have recently sparred each other over the risks and benefits of artificial intelligence. Musk, founder of Tesla and SpaceX, has a well known belief [...]

Digital Transformation is Business Transformation

By | 2017-09-01T10:37:01+00:00 May 11, 2017|Categories: Digital Transformation, Fusion Blog, Innovation Posts|Tags: , , |

Maven Wave attended and sponsored the 2017 Forrester Digital Transformation conference in Chicago this week. The event brought together business leaders and technology innovators to collaborate on the re-invention of products, processes, technologies and cultures through digital transformation. The event focused on how to increase efficiency and agility with operational excellence, while [...]

Rethinking the Corporation: The Digital Innovation Lifecycle Part 3

By | 2017-09-01T10:38:18+00:00 May 1, 2017|Categories: Digital Transformation, Fusion Blog, Innovation Posts|Tags: , , , |

Throughout this blog series, we’ve been suggesting that the traditional departmental corporate form (i.e. sales, marketing, finance, ops, IT, etc.), universally applied, and virtually unchanged for over two centuries, is killing innovation in leading corporations around the world. From the way companies develop strategy, serve customers, and attract employees, to the way they create [...]

Rethinking the Corporation: The Digital Innovation Lifecycle Part 2

By | 2017-09-01T10:41:52+00:00 January 30, 2017|Categories: Digital Transformation, Fusion Blog|Tags: , , , , , |

In our first post in this series, we argued that the traditional departmental corporate form (i.e. sales, marketing, finance, ops, IT, etc.), universally applied, and virtually unchanged for over two centuries, is killing innovation in leading corporations around the world. We noted that to compete, corporations must rethink the way they organize, fund, and [...]

Rethinking the Corporation: The Digital Innovation Lifecycle Part 1

By | 2017-09-01T10:45:30+00:00 October 31, 2016|Categories: Digital Transformation, Fusion Blog|Tags: , , , , , , , |

A year ago this October, we began a series of blog posts on the ways that technology is dissolving into every nook and cranny of our lives. We noted that the very nature of the work we do is changing; it’s less an assembly line, and more of a swarm. Marketing doesn’t just market, [...]

#Humans-Vs-TheMachine: Privacy and Security in the Information Age Part 3

By | 2017-09-01T10:45:53+00:00 October 28, 2016|Categories: Data & Analytics, Fusion Blog|Tags: , , , , , |

The first two missives in this series focused on the eroding right of privacy, its effect on human congress, and in particular, its effect on the global markets in which we work. The first blog explored an Apple vs. FBI case, in which the FBI was asking Apple to hack its own phone in pursuit [...]

The Millennials of Maven Wave

By | 2017-09-01T10:46:54+00:00 October 5, 2016|Categories: Fusion Blog, Working at Maven Wave|Tags: , , , , |

Today, Millennials represent the largest segment within the working class. With 1/3 of the workforce consisting of Millennials, society has attached numerous titles to this generation ranging from "digital natives" to "lazy and entitled." As discussed in our previous installments, it's vital for the enterprise to adapt to a Millennial-friendly culture to stay ahead of the [...]

Millennials Part 2: How to Adapt to a New Way to Work

By | 2017-09-01T10:48:27+00:00 July 25, 2016|Categories: Digital Transformation, Fusion Blog, Innovation Posts|Tags: , , , , , , , , |

As we discussed in our first blog post, Millennials are rapidly influencing the enterprise during this age of digital transformation. While Millennials are significant assets, companies must redefine their cultural structure to retain these individuals. Research shows that one of the biggest challenges chief executives are faced with is appealing to and retaining Millennials. [...]

Millennials: Reshaping Corporate Culture

By | 2017-09-01T10:49:20+00:00 July 6, 2016|Categories: Digital Transformation, Fusion Blog|Tags: , , , , , , , |

Millennials are redefining the workplace standards with a contrasting outlook on technology and culture, resulting in a recent transformation in the enterprise. Upper management may sometimes pose the question, “why should we adopt to the Millennial culture?” Transitioning to a Millennial-friendly culture can be challenging, however it is a change that will lead to competitive [...]

Takeaways from Atmosphere Digital: Rethinking Security in the Cloud

By | 2017-09-01T10:49:32+00:00 June 29, 2016|Categories: Cloud & Machine Learning, Cloud Posts, Fusion Blog|Tags: , , , , , , , |

Google hosted a live digital event this week focused on rethinking security in the cloud. More and more companies are realizing the cost savings and productivity benefits of being in the cloud, but there continues to be some hesitation centered around safety and security of data. At Atmosphere, Google security experts and customers discussed how [...]

Building a Digital Business for the Future

By | 2017-09-01T10:51:45+00:00 April 18, 2016|Categories: Digital Transformation, Fusion Blog|Tags: , , , , , |

Maven Wave recently participated in the 2016 AGENDA conference, hosted by IDG Enterprise in Amelia Island, FL. AGENDA is a business leadership conference focused on transforming the enterprise for the digital world. The conference is attended by digital leaders from all over the country who are leading transformation efforts in their organizations; C-level executives, VPs, [...]

Disrupt or Be Disrupted: Collaboration as the Catalyst for Digital Transformation

By | 2017-09-01T10:51:55+00:00 April 5, 2016|Categories: Digital Transformation, Fusion Blog, Google Apps Posts|Tags: , , , , , |

In today’s digital world, the only thing that’s constant is change. This couldn’t be more true in today’s enterprise. There are new consumption models that have completely changed the way consumers purchase, new buyers in the enterprise that are influencing technology outside of IT, and new business models that are embracing digital engagement with [...]