digital journey

Personas to Pixels

By | 2018-01-08T14:49:45+00:00 December 13, 2017|Categories: Digital Transformation, Experience Design, White Papers|Tags: , , , , |

Transforming Personas and Journey Maps to Experiences that Drive Results These days, companies across all industries are focused on improving customer experiences through the use of new and often disruptive digital technologies. For many, the first step in making these improvements is defining detailed customer personas and documenting customer journey maps. [...]