Customers and employees increasingly expect highly engaging digital experiences from the brands they consume and do business with. They expect these experiences to be simple, user-friendly, intuitive, and accessible anywhere. Now that mobile has become the dominant platform, the ability to engage your users wherever they are is essential. Mobile now represents 65% of all digital media time, with mobile apps dominating that usage. Providing location-relevant information to users is an experience they are coming to expect and Google Maps offers industry-leading mapping tools.