Beyond UX: Thinking Experience First
Many companies struggle to use customer experience ideas, concepts, and research to inform the technology that they build. Whether it’s for customer-facing or internal apps, Experience Design connects your enterprise’s vision with an impactful user experience to keep customers and employees engaged.
Mastering this process will become increasingly vital to enterprises over the next few years. Many customers are already managing their relationship with companies with no human interaction. Currently, many enterprises are stuck in the era of User Experience, using a “technology first” instead of an “experience first” approach. Companies taking this approach often hop on the bandwagon of new tech without stopping to think about what matters most to the end user.
Unlike traditional UX, Experience Design encompasses the full human experience by taking into account that technology is not the destination but the vehicle. Maven Wave’s Experience Design work focuses on creating a holistic end-user experience that combines a variety of technologies, interactions, and touchpoints that blend fluid, forward-thinking aesthetics with functional solutions. Our Experience Design team helps clients envision and define outcome-based experiences that feed the creative and technical design process. This ultimately enables Maven Wave to design, build, and deploy innovative solutions that drive real value for your company.
Maven Wave’s Experience Design Approach
Many enterprises struggle to connect customer and employee research with the systems, tools, and technologies they build. Maven Wave steps in to help answer the question: how can this valuable data best drive the experience for users?
Our approach connects the dots from desired business outcomes to the design elements that create the behavioral changes to ultimately move the needle. We integrate the Experience Design and Application Development teams to ensure both have sufficient insight using a method we refer to as Agile-Integrated Design.
At Maven Wave, we offer two approaches to Experience Design:
EXcelerator Experience Design:
Our EXcelerator Experience Design process is a focused set of brainstorming, ideation, sketching, validation and design activities meant to quickly drive toward an initial design that can be iterated and updated during technical development. Working closely with the right stakeholders and key experts, an EXcelerator Experience Design project can be executed in as little as 2-6 weeks via a series of intense workshops and stakeholder activities.
Traditional Research-Driven Experience Design:
This is a thorough, data-based approach predicated on user behaviors and expectations. We first conduct research to gain insight on users, including live observations, interviews, and analytics and heuristics that determine which paths users follow. Then we prioritize the features and functionality necessary to meet user needs while also achieving the business goals and requirements of the project.
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