Marketing Analytics2021-12-29T15:25:15-06:00
Marketing Analytics Solutions

Marketing Analytics Solutions

Increasing Performance by Harnessing the Power of Analytics

Using the power of marketing analytics tools to glean actionable business insights, Maven Wave helps enterprises transform their marketing efforts in a targeted way that’s backed by data. Engaging the power of the Google Cloud Platform, our marketing analytics solutions help businesses deliver the right message at the right time to each customer. With machine learning and predictive analytics, Maven Wave is able to deliver an exceptional experience throughout each customer’s journey.

As we know, customer journeys have never been more complex. From multi-channel touchpoints, self-service capabilities, and 24/7 accessibility, customers are more demanding than ever. This creates an enormous challenge for marketers to try and understand each individual journey and tailor marketing messages accordingly. Marketing analytics tools help to solve these challenges while increasing marketing performance and business intelligence.

In this multi-channel and non-linear world, companies are collecting enormous amounts of data, which presents an opportunity to customize the client’s experience with tailored marketing content. With Google Cloud and machine learning technology, we are changing the way marketers use their data to make decisions, both large and small.

How We Do It

Google Cloud Platform (GCP) offers several data and marketing analytics solutions that are used to simplify and speed up the process of transforming raw customer and marketing information into clean, actionable data. Subsequently, Maven Wave leverages Google’s toolkit of sophisticated, large-scale machine learning and predictive analytics capabilities to process and synthesize the information.

The resulting analysis is deployed in a dashboard that helps customers visualize and understand the insights. Unlike traditional marketing dashboards that only assess past activities, Maven Wave’s solution uses machine learning to recommend specific marketing actions.

Watch this video to see what Maven Wave’s marketing analytics tools can do for your marketing strategies.

  • Google Marketing Platform

  • Social Networks

  • Ad Platforms

  • Customer Relationship Management

  • Finance and Budgets

  • Google Ads

  • Real Time

  • Sales and eCommerce

  • Enterprise Systems

  • Dashboards

  • Data Blending

  • Team Enablement

  • Interactive Modeling

  • Reporting Environments

  • Real Time

  • Scenario Planning

  • Model Driven Actions

  • Advanced Attribution

  • Buyer Segmentation

  • Channel Strategies

  • Marketing Mix Modeling

  • Marketing Technology Integration

  • Marketing Budgeting & Planning

  • Journey Analytics

  • Pricing Analysis

  • Customer LTV analysis and optimization

Transform your business.

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