NACD was referred to us by one of our longtime clients, Coast Southwest, when they were interested in a complete brand redesign. They wanted a new, fresh look that was more reflective of the kind of organization they felt they were. Our design group worked with their management and board of directors to craft a new, compelling logo, tagline, and print identity system. From that, we continued their brand transformation by reworking the rest of their visual system – including print materials, tradeshow booths, and website.
We’ve also help them brand several other initiatives and conference brands, such as ChemEdge and their Annual Meeting.