White Paper: Personas to Pixels

White Paper: Personas to Pixels2019-06-27T14:17:43-05:00

These days, companies across all industries are focused on improving customer experiences through the use of new and often disruptive digital technologies. For many, the first step in making these improvements is defining detailed customer personas and documenting customer journey maps. While these are certainly important tools for understanding customer pain points, intentions, behaviors, and motivations, the real power behind these artifacts can only be realized if they can be translated into actual physical experiences.

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