Today, Maven Wave announces its new solution that harnesses Google’s sophisticated analytics and cloud services to optimize and automate customers’ digital marketing strategies. Through a comprehensive three-phase approach, Maven Wave builds integrated warehouses of marketing data, delivers insights using machine learning tools, and automates historically manual digital marketing practices to help customers get the most out of their marketing budgets.
Google Cloud Platform (GCP) offers several data analytics solutions that Maven Wave uses to simplify and speed up the process of transforming raw customer and marketing information into clean, actionable data. Subsequently, Maven Wave takes advantage of Google’s toolkit of sophisticated, large-scale machine learning and predictive analytics capabilities to process and synthesize the information. The resulting analysis is deployed in a dashboard that helps customers visualize and understand the insights. Unlike traditional marketing dashboards that only assess past activities, Maven Wave’s solution uses machine learning to recommend specific marketing actions. For example, Maven Wave’s Action Center can automatically place bids for search keywords based on a deep understanding of customers’ interests and model-driven predictions of their responses.
“The best one-to-one marketing strategies deliver the right message, to the right customer, at the right time,” says Brad Foster, Head of the Apps & Data Practice at Maven Wave. “And machine learning makes it possible to synthesize the abundance of disparate, disorganized data needed to execute a sophisticated digital marketing strategy. At Maven Wave, we take advantage of Google’s native analytics and cloud tools to introduce unbelievable precision to our customers’ campaigns.”
This technology adds to Maven Wave’s portfolio of Google Cloud-powered enterprise solutions, which also includes the Reveal Video Platform. Reveal is a familiar video streaming experience combined with enterprise-level security and reporting, providing the security and content controls that consumer video solutions fail to deliver.
Foster, along with several of the company’s leadership team and engineers, will be participating at Google Cloud Next ’18, July 24-26 in San Francisco, CA. Stop by Booth #S1411 to learn more and see demos of the digital advertising solution.