White Papers & Webinars
The Top 5 Barriers to Building a Modern Data Platform
Whether you’re planning a migration to the cloud to save money or to introduce new capabilities to your business, you want to ensure you’re building a modern data platform on a solid foundation. [...]
HIMSS Media Webinar: Analyzing Health Lifestyle Data in the Cloud to Personalize Patient Care
Join us for a free HIMSS Media webinar on Sept. 19 at 1 pm CT featuring NYU Langone’s Dr. Azizi Seixas. Attendees will learn how to analyze health lifestyle data in the cloud [...]
Breaking the Mold to Become A Digital, Data-Driven Leader in Financial Services
Disruption is lurking in financial services. In an environment where fintech unicorns are deploying new technologies in an effort to garner market share from incumbents, it is neither safe nor prudent to rest on [...]
Winning in the Cloud: Big Bank Makes a Big Bang with G Suite
Make no mistake: the world of business is being transformed by the cloud. While brand new categories like ridesharing and video streaming steal the headlines, a quiet revolution is underway as established industries [...]
Webinar: Accelerate Your Multi-Cloud Strategy with Anthos
Google Cloud recently introduced Anthos, a multi- and hybrid-cloud platform that enables customers to build, run, and manage applications across cloud and on-premise environments. How does this groundbreaking new technology affect your hybrid-cloud [...]
A C-Suite Guide to Embracing Digital Transformation
Before embarking on a digital transformation journey, companies should answer the critical question of what business outcomes they want to achieve for their customers because that’s the lodestar that should guide their journey. [...]
Webinar: A Disaster Recovery Program That Actually Works
Disaster recovery (DR) plays a crucial part in the business continuity plan for any business. If a disaster were to strike your business and cause you to lose your critical systems and data, [...]
Securing PII Data in the Cloud for Financial Services
Data protection, particularly for sensitive data like PII (personally identifiable information), is an extremely important consideration for the enterprise. The financial, legal, and reputational costs for non-compliance can be very high. It is a common [...]
Essential Guide and Checklist for Migrating Workloads to the Google Cloud
As the public cloud becomes a multi-billion dollar business and the IaaS market share of computing continues to grow, enterprises are leveraging the public cloud more and more each year. But even though self-provisioning [...]
IT Guide to a Multi Cloud World
Every IT manager knows the value of a fast, reliable and secure platform—that’s why the cloud is a new foundation for digital transformation. But how companies are adopting the cloud? Learn the industry [...]
Future of Cloud Computing
What makes us think that cloud computing will change things beyond IT itself? History argues for it. Mainframe computers made operations research possible. The PC revolution made anyone a potential entrepreneur. Client-server enabled [...]
Guide to Successful and Cost-effective Cloud Migration
The customer focus on digital transformation centers on the need to balance between flexibility, security, cost, and speed. Public cloud is increasingly integral to that business imperative, spanning choices ranging from hybrid cloud [...]
G Suite Security and Trust
Google started in the cloud and runs on the cloud, so it’s no surprise that we fully understand the security implications of powering your business in the cloud. Because Google and our enterprise [...]
Machine Learning at a Glance: Highlights from Google Cloud Research
The majority of today’s businesses are investing in ML, according to our research. Use cases vary widely by industry, but several key applications — including process automation and customer behavior analysis — are [...]
Maven Wave’s Guide to Building the Foundation for Success in the Cloud
If you haven’t already moved at least some of your workloads to the cloud, you are likely considering it and weighing the pros and cons of being in the cloud. There are countless reasons to [...]
Transform Your Business with G Suite
To compete in the modern digital world, you need a content-centric platform that provides file security and supports real-time collaboration. Learn how G Suite effectively, safely, and intelligently enables teams to work together. [...]
Why Google’s Cloud Auto ML is its Most Important ML Launch Yet
While always pushing the forefront of advanced machine learning techniques, Google Cloud’s parallel mission and central problem over the last few years has been: how do they make ML more accessible to users? Google [...]
A Journey-Centric Approach to Marketing Analytics
Today’s customer journeys are complex and multi-channel. High performing businesses deliver a consistent high-quality experience across each customer’s journey. Advanced analytics and machine learning help marketers deliver these experiences.
Designing Chat and Voice Bots
Today, Google, Alexa, and Siri have become household names in America. Many of us now ask a smart speaker what the weather is for the day, to play a favorite song, or to replace [...]
Is Machine Learning Right for Your Business Challenges?
One Size Does Not Fit All Along with crypto assets (think bitcoin and blockchain), machine learning (ML) is currently among the hottest technology topics. However, this isn’t the first time that we’ve heard this tune [...]
Right Message, Right Product, Right Time
To execute on innovative ideas, marketers need technology to make that possible. A modern data platform with powerful machine learning and visualization tools can make this vision a reality.
Personas to Pixels
These days, companies across all industries are focused on improving customer experiences through the use of new and often disruptive digital technologies. For many, the first step in making these improvements is defining detailed [...]
Machine Learning: The Future of UX
Machine Learning (ML) has recently become one of the most popular buzzwords, but artificial intelligence (AI) has been used across industries for years. For example, the tailored ads we see on our Facebook, Instagram, [...]
Blockchain in Healthcare
New Medicine for a Sick Patient: Blockchain in HealthcareBlockchain is the technology story of 2017. While the public has been captivated by the rise and gyrations of the cryptocurrency Bitcoin, behind the scenes a [...]
Data Is Your Competitor’s Secret Weapon
Data protection, particularly for sensitive data like PII (personally identifiable information), is an extremely important consideration for the enterprise. The financial, legal, and reputational costs for non-compliance can be very high. It is a common [...]
Collaborate More to Innovate Faster
Better Content Collaboration with G SuiteThe ability to collaborate better has limitless benefits for the enterprise; from iterating on projects in real-time to bringing products to market quicker. In this article, we will focus [...]
Blockchain: This Will Change Everything
Blockchain can be an incredibly hard topic to cover or it can be really easy. Blockchain is such a new and, in most cases, untried technology that it can be easy to make some [...]
Can Blockchain Transform the Healthcare Industry?
Blockchain is driving change in financial markets, but it will also serve as the catalyst for transformation across many other industries. Front and center: healthcare. Maven Wave Principals Andrew Dunmore and Nick Polachek describe [...]
Data Monetization: 7 Steps to Building Consumable Data Solutions
Lower barriers to entry to creating systems for acquiring, ingesting, processing, and analyzing massive data volumes have allowed a multitude of organizations to embrace business intelligence and analytics. The spirit of data democratization [...]
The Economic Advantage of Google BigQuery On-Demand Serverless Analytics
When it comes to gaining insight from your data, traditional business intelligence and data warehouse solutions have leveraged years of innovation to arrive at intelligent solutions and methodologies to gain valuable insight from [...]
Removing the Barriers to Move to the Cloud
How to Get Started with Google Cloud PlatformHistorically, some IT leaders have been skeptical about moving their workloads to the cloud. There have been different reasons for slow enterprise adoption of the cloud; it [...]
Designing Digital Experiences
Maven Wave’s Approach to Great User ExperiencesFor any business or organization, it’s clear to see that customers and employees are changing; by 2020, people will likely manage 85% of their relationships with little-to-no human [...]
Product-Focused Agility in a FDA Regulated Environment
A Must to Stay Competitive in the Digital SpaceTechnology has become increasingly important in the way we work and interact. As people rely on technology in their daily lives, they develop higher expectations for [...]
Reach Your Goals Faster with G Suite
Think about all the time spent daily tracking down important information, switching between different applications, and managing relationships with external vendors. If you could eliminate those from your work day, how would you [...]
Machine Learning: The New Proving Ground for Competitive Advantage
A recent survey conducted by MIT Technology Review Custom and Google Cloud reveals that while the majority of businesses are struggling to apply machine learning, others are hard at work developing strategies for [...]
The IT Guide to the Multi-Cloud World
Every IT manager knows the value of a fast, reliable and secure platform —that’s why the cloud is a new foundation for digital transformation. But what are the industry trends and data points on [...]
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