White Papers
A C-Suite Guide to Embracing Digital Transformation
Before embarking on a digital transformation journey, companies should answer the critical question of what business outcomes they want to achieve for their customers because that’s the lodestar that should guide their journey. [...]
Securing PII Data in the Cloud for Financial Services
Data protection, particularly for sensitive data like PII (personally identifiable information), is an extremely important consideration for the enterprise. The financial, legal, and reputational costs for non-compliance can be very high. It is a common [...]
Maven Wave’s Guide to Building the Foundation for Success in the Cloud
If you haven’t already moved at least some of your workloads to the cloud, you are likely considering it and weighing the pros and cons of being in the cloud. There are countless reasons to [...]
Why Google’s Cloud Auto ML is its Most Important ML Launch Yet
While always pushing the forefront of advanced machine learning techniques, Google Cloud’s parallel mission and central problem over the last few years has been: how do they make ML more accessible to users? Google [...]
A Journey-Centric Approach to Marketing Analytics
Today’s customer journeys are complex and multi-channel. High performing businesses deliver a consistent high-quality experience across each customer’s journey. Advanced analytics and machine learning help marketers deliver these experiences.
Designing Chat and Voice Bots
Today, Google, Alexa, and Siri have become household names in America. Many of us now ask a smart speaker what the weather is for the day, to play a favorite song, or to replace [...]
Is Machine Learning Right for Your Business Challenges?
One Size Does Not Fit All Along with crypto assets (think bitcoin and blockchain), machine learning (ML) is currently among the hottest technology topics. However, this isn’t the first time that we’ve heard this tune [...]
Right Message, Right Product, Right Time
To execute on innovative ideas, marketers need technology to make that possible. A modern data platform with powerful machine learning and visualization tools can make this vision a reality.
Personas to Pixels
These days, companies across all industries are focused on improving customer experiences through the use of new and often disruptive digital technologies. For many, the first step in making these improvements is defining detailed [...]
Machine Learning: The Future of UX
Machine Learning (ML) has recently become one of the most popular buzzwords, but artificial intelligence (AI) has been used across industries for years. For example, the tailored ads we see on our Facebook, Instagram, [...]
Blockchain in Healthcare
New Medicine for a Sick Patient: Blockchain in HealthcareBlockchain is the technology story of 2017. While the public has been captivated by the rise and gyrations of the cryptocurrency Bitcoin, behind the scenes a [...]
Data Is Your Competitor’s Secret Weapon
Data protection, particularly for sensitive data like PII (personally identifiable information), is an extremely important consideration for the enterprise. The financial, legal, and reputational costs for non-compliance can be very high. It is a common [...]
Collaborate More to Innovate Faster
Better Content Collaboration with G SuiteThe ability to collaborate better has limitless benefits for the enterprise; from iterating on projects in real-time to bringing products to market quicker. In this article, we will focus [...]
Blockchain: This Will Change Everything
Blockchain can be an incredibly hard topic to cover or it can be really easy. Blockchain is such a new and, in most cases, untried technology that it can be easy to make some [...]
Can Blockchain Transform the Healthcare Industry?
Blockchain is driving change in financial markets, but it will also serve as the catalyst for transformation across many other industries. Front and center: healthcare. Maven Wave Principals Andrew Dunmore and Nick Polachek describe [...]
Removing the Barriers to Move to the Cloud
How to Get Started with Google Cloud PlatformHistorically, some IT leaders have been skeptical about moving their workloads to the cloud. There have been different reasons for slow enterprise adoption of the cloud; it [...]
Designing Digital Experiences
Maven Wave’s Approach to Great User ExperiencesFor any business or organization, it’s clear to see that customers and employees are changing; by 2020, people will likely manage 85% of their relationships with little-to-no human [...]
Product-Focused Agility in a FDA Regulated Environment
A Must to Stay Competitive in the Digital SpaceTechnology has become increasingly important in the way we work and interact. As people rely on technology in their daily lives, they develop higher expectations for [...]
Reach Your Goals Faster with G Suite
Think about all the time spent daily tracking down important information, switching between different applications, and managing relationships with external vendors. If you could eliminate those from your work day, how would you more [...]
The IT Guide to the Multi-Cloud World
Every IT manager knows the value of a fast, reliable and secure platform —that’s why the cloud is a new foundation for digital transformation. But what are the industry trends and data points on [...]
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