Case Studies

Case Studies2020-01-27T09:12:14-06:00

Leadership Spotlight: Gerard Kane

October 5th, 2022|Blog, Culture|

Family man; competitive sailor; team player: These are just a few of the terms that describe Gerard Kane, Senior Managing Director and SVP of Americas Digital Cloud Sales at Maven Wave. As […]

What “Mad Men” Can Teach Us About the Customer Experience and How ML / AI Capabilities Are Improving It

September 22nd, 2022|Blog, Data Analytics & Machine Learning|

The first episode of “Mad Men” features a focus group in a brightly lit room. Chairs are placed neatly in rows along laboratory-grade clean counters. Along these countertops lie small shiny cylinders, each with individual tags and a box of tissues to accompany them. Amongst these chairs enter a line of secretaries, each assigned to a seat.