Today’s enterprises are being disrupted by technology; endless amounts of data, cloud, machine learning, AI – it’s seemingly impossible to keep up. Yet, IT leaders are being asked to be more innovative than ever before. How can your organization become more data-driven? How can you provide exceptional experiences to avoid customer churn? How do you attract top talent from a new generation of employees? Finally, how do you move your business to the cloud sooner than later?
With countless priorities, security concerns. and constantly changing technology, it can be difficult to make these transformations a reality. Businesses need solutions that will enable a digital business today – not 3 years from now. So, how do you get there today?
If you haven’t considered Google to help you solve these challenges, now is the time to learn about the power of Google Cloud. With Google Cloud technology, we’re solving these problems TODAY. Below we’ve outlined 4 ways that you can get started enabling your tomorrow, today.
Culture is a company’s greatest asset. There is a direct correlation between a company’s success in the market and internal corporate culture. Google’s G Suite can help to enable that cultural transformation by breaking down silos, increasing productivity, and allowing employees to connect with each other, no matter where they are. Here’s how:
- Attract a next generation workforce – The younger generations of employees demand a more social, mobile, and innovative culture. G Suite enables this type of culture by allowing employees to access information and communicate from anywhere.
- Invigorate employee engagement – In a traditional culture, the speed from idea to execution is too slow. Information and people exist in silos and linear channels of communication are limiting to innovation. G Suite breaks down those barriers and allows free-flow of information, while still maintaining the security measures that the enterprise requires.
- Anytime, anywhere – The ability to connect with team members and get work done no matter where you are in the world, builds a deeper connection to the team and the organization.
Every company today is now in the data business. Collecting data is no longer a challenge; what companies do with it is creating a competitive advantage. The use cases for leveraging data are custom to each industry and company, but the consistent theme is to derive actionable insights from data that allows you to make smarter business decisions.
As an example, Maven Wave recently worked with a retailer to re-imagine their approach to product segmentation by leveraging the Google Cloud solutions integrated with several existing systems and data sources. The solution included:
- Geo-targeting with store location demographics and purchasing patterns from public and private data sources.
- Social sentiment analysis gathered from public reviews (i.e. Yelp. TripAdvisor, Google) to garner the preferences of your target customers.
- Applying machine learning to predict future opportunities; expanding to new markets and introducing new products.
The opportunities for expansion, new revenue, and increased market share are found within your data. The tools available within Google Cloud Platform make it simple to get started.
Exceptional Customer Experiences
By 2020, customers will manage 85% of their relationship with the enterprise without interacting with a human (Gartner). Customers are seeking digital ways to engage with the brands they do business with. Companies must meet them there by providing customized experiences that meet their current needs and predict their future behavior to better serve their “next” needs. Google’s machine learning, chatbots, and conversational interactive voice response (IVR) are making this a reality for companies across many industries right now. The benefits include:
- Natural language processing capabilities can be applied to voice and text interactions, eliminating the dependency on human interactions and enabling a 2-way communication channel.
- Companies can apply advanced analytics to get product and customer experience feedback in real-time.
- Apply machine learning capabilities to immediately up-sell, cross-sell or resolve customer issues and automate the appropriate response at the moment the customer is engaged. not in subsequent interactions.
Move to the Cloud
There’s no longer a question of “if” you need cloud-enabled solutions for your organization; now it’s a question of “when and how”. Moving to the Google Cloud can allow you to significantly reduce overhead costs, allow your business to scale up or down, and speed up the pace of innovation. One of the easiest ways to get started is to simply move a business application to the cloud or potentially an entire data center. Google has worked with many traditional enterprise organizations to rationalize, plan, and migrate their operations to the Google Cloud Platform. Advantages Include:
- Efficiency and predictability – With the Google Cloud Platform, the reduced capital requirements allow you operate in response to the business yet provide a predictable spending model from which to plan.
- Scale and flexibility – You have the flexibility to meet changing business demands quickly through instantaneous operational scale. With the cloud, you only pay for what you us
- Accelerate innovation – Innovation is often constrained due to technical and financial limitations required by legacy, on-premise solutions. Imagine being able to react in-step with the market allowing for rapid product development, prototype initiatives and operationalizing for new strategic direction removing many of these traditional barriers. Your staff can increasingly reduce efforts on running a data center and shift to what makes your business thrive.
Start empowering your tomorrow, today with Google Cloud. Big or small, greenfield or integrated with your on-premise environment, there are infinite ways to get started. If you don’t know first-hand what Google Cloud and its’ world-class partners like Maven Wave are doing, now is the time. Let’s have a conversation and get started today.
Check out the video below to learn more.