Disrupt or Be Disrupted: Collaboration as the Catalyst for Digital Transformation

Disrupt or Be Disrupted: Collaboration as the Catalyst for Digital Transformation

In today’s digital world, the only thing that’s constant is change. This couldn’t be more true in today’s enterprise. There are new consumption models that have completely changed the way consumers purchase, new buyers in the enterprise that are influencing technology outside of IT, and new business models that are embracing digital engagement with customers.

The companies who embrace these changes and take advantage of the new way of doing business will become the disruptors; these forward-thinking innovators will quickly separate from the pack. Disruptors are threatening the status quo of the past 30 years and are embracing agility that is so important to adapting quickly to change.

It is expected that 67% of the CEOs of Global 2000 enterprises will have digital transformation at the center of their corporate strategy by 2018. Many businesses are on the path to digital transformation, but most have a long way to go. Those who don’t keep pace with digital transformation will quickly be impacted and ultimately, disrupted.

The Traditional Way of Doing Business

The traditional corporate structure, rooted in the industrial age concept of divisible work enabling specialization for efficiency, no longer works for today’s enterprise. This top-down and hierarchical structure is no longer relevant. In the last 30 years, we’ve drastically changed the tools that we use to get work done, but the way we work and the structure of teams has largely remained unchanged. Some businesses may have moved to the cloud, but changes have been incremental and processes have not evolved to keep pace.

As a result, employees lack the ability to move quickly and are not empowered to make decisions because of the traditional methods that have been ingrained by the enterprise. There can be many layers of approval processes and hierarchy to overcome before being given the green light to work on a new project. This way of doing business doesn’t inspire innovation or allow employees to collaborate in a way that is agile enough to keep up with the pace of change. This ineffective collaboration slows individuals down, which in turn, results in the business falling behind.

The New Digital Model

Digital transformation is the use of new digital technology to drastically improve traditional enterprise processes. Some of the most influential digital advancements have been cloud computing, big data analytics, social media, mobility, and connected devices. The digital transformation in the enterprise has exposed many challenges with the traditional ways of running a business.

The new age digital model values improvisation to embrace change and organic, rapid decision making. This new model aligns nicely with the rapidly changing technology landscape and the ability of the enterprise to keep pace with change. It supports doing work faster, more collaboratively, more efficiently, and leverages technology that can save the enterprise money. Bringing the right people and technology to work together will  inspire innovation.

Imagine a workplace where…

  • …you can complete a project in weeks, not months, because you worked as part of an engaged team that can make decisions faster.
  • …you save 10 seconds, over and over, when intelligence meets collaboration. This adds up to a meaningful difference in productivity.
  • …you can participate in the moments that matter in your life because the tools you use allow you to work from anywhere, anytime.

Companies that are disrupting the status quo and taking advantage of today’s digital trends are experiencing these benefits and much more.

Collaboration as the Transformation Catalyst

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If you analyze the companies that are digital disruptors, you’ll find that collaboration is the catalyst for both transformation and innovation. To enable effective collaboration, companies must provide tools that allow employees the catalyst by which they can work together, in real-time, from anywhere around the world.

Collaboration used to be something that happened within well-defined teams or groups within a company, leveraging inward-focused technology like Lotus Notes and Microsoft Sharepoint.  In the digital age, collaboration occurs across distance and without boundaries and includes teams both inside and outside of the enterprise. The global nature of work fueled the growth of cloud collaboration platforms, like Google Apps for Work. Putting connected digital technology in place enables patterns of organic collaboration. When the right people work together without boundaries, amazing things can happen.

Maven Wave has been a Google for Work partner since 2010 to provide companies with the right tools to make collaboration simple and effective. Contact us for more information.

About Jessica Wesley

Jessica Wesley
Jessica Wesley serves as Director of Marketing for Maven Wave. Ms. Wesley brings a broad range of advertising, marketing, and social media experience. Wesley began her career at Euro RSCG as an Account Executive working on the Sprint account. In connection with receiving her masters degree in Integrated Marketing Communications from Northwestern University, Ms. Wesley designed a social media marketing strategy for Motorola Solutions. Immediately prior to Maven Wave, Wesley spent 2 years at Morningstar where she was a Corporate Marketing Manager.