Over the next couple of months, Maven Wave will be participating in several Google Executive Cloud Summit events in cities in Canada and the US. This week we are in Toronto and Montreal, discussing the many opportunities for businesses with the Google Cloud Platform. During our portion of the presentation, Maven Wave is focusing on how businesses can accelerate value with the Google Cloud Platform.
We chose to focus on this topic because today’s quickly evolving technology trends are creating major IT challenges. As we continue to see a digital transformation in the enterprise, there is an increasing need for IT innovation and agile capabilities. In fact, 51% of CIO’s believe digitalization is coming faster than they can cope with. The demand for keeping up is a real challenge facing IT, but is also impacting business leaders across the enterprise.
Furthermore, as data continues to grow at unprecedented rates, companies are challenged with how to make the data that they have actionable. There is an opportunity to refine everything with big data; from inventory to staff planning to segmentation. While the opportunities are exciting, it’s also overwhelming for most organizations to make sense of it all. Gartner estimates that 85% of Fortune 500 organizations will be unable to exploit big data for competitive advantage through 2015.
To overcome these challenges, businesses are investing in new capabilities such as business analytics, mobile engagement and cloud computing. The Google Cloud Platform allows businesses to quickly and cost-effectively keep pace with today’s digital transformation and identify valuable insights from data, among countless other capabilities. In addition, Google Enterprise announced lower and simpler pricing and new features for the Google Cloud Platform last week. There has never been a better time to take advantage of opportunities for your business with the cloud.
From improving logistics with machine-to-machine data to enhancing customer analytics for more effective marketing campaigns, there are countless ways to leverage the Google Cloud Platform.
For more information on how Maven Wave can accelerate value for your business with the Google Cloud Platform, contact us.