Maven Wave recently hosted our 2017 Customer Summit, in which leaders from many of our customers came together to learn, build a network of peers, and discuss today’s digital enterprise. With a theme of “the art of the possible”, the 2017 Maven Wave Customer Summit presented a comprehensive and ambitious view into the latest in the tech world.
Keynote: How to Create an Exponential Mindset
The day kicked off with a keynote address from Mark Bonchek of Shift Thinking that served to frame the day’s conversations. Bonchek laid out the distinction between the incremental approach that most enterprises follow and the transformative power that can be unleashed by adopting an exponential mindset instead. The path isn’t easy, particularly in the trough that precedes the later stage lift-off. However, Bonchek provided concrete examples from Lowes, Sephora, and Best Buy that illustrated both the obstacles to overcome and the gains to be won from successfully tapping an exponential growth curve.
Driving Innovation from the Inside
The morning session continued with a practical look at driving innovation from the inside, which was led by Derek Debe from Abbvie. As the Director of Innovation and Emerging Technologies, Derek truly is an expert on this topic and has already been successful at inspiring innovation and driving transformation at his company. Pharmaceutical and life sciences companies are rightly conservative in nature, making the challenge of building and enabling an innovative culture all the more difficult. Debe gave concrete examples of how he has been successful at moving the needle at Abbvie, beginning with Knowledge Notebook, which is a collaborative tool used for teams to manage projects, document progress, and create task flows. The tool taps the power of digital and drives an acceleration and innovation throughout the organization.
The View From Both Maven Wave and Customers
For the perspective from Maven Wave, founding partner Brian Farrar detailed how the very nature of work has been transformed by the advent of a digital economy. The old, hierarchical, and siloed corporation is not equipped to handle innovation at the speed of digital, much less keep up. A new paradigm has emerged that fuses the best of insight, collaboration, and process to fully embrace and capture the digital innovation lifecycle.
A customer panel of Rohit Bennur from Capital One, Aspi Havewala of Verizon, and Daniel Maia from AB InBev, finished off the morning session with some insights of their own. Bennur discussed the importance of being being cognizant of obstacles, not the least of which are emotionally held internal beliefs. Maia concurred and brought up the importance of providing clear incentives to drive change. To further that, Havewala discussed the formal ways that information and support can be given during a change initiative. Finally, the weight of entrenched practices was highlighted by an example; 12 years ago, Fidelity ran the fifth largest post office in the United States. To succeed in transformation, the company emphasized having a “northstar” for change alignment and the importance of getting feedback from all levels of the organization.
After the customer panel, we broke for lunch. The afternoon sessions took a deeper dive into topics surrounding digital. Below we have outlined each session; if you are interested in learning more about the information that was presented, contact us here to get a one-on-one debrief.
The day wrapped up with a lively discussion on Creating a Culture of Innovation with Jon Greifenkamp of the Chicago Cubs, Chad Wanless of Google, and moderated by Mark Bonchek. All of us at Maven Wave are truly grateful to all of our customers who spent the day with us and to all the speakers who left us feeling inspired to think exponentially, drive digital transformation, and become the next industry disruptors