Today’s customer journeys are complex and multi-channel. High performing businesses deliver a consistent high-quality experience across each customer’s journey. Advanced analytics and machine learning help marketers deliver these experiences.
Today, Google, Alexa, and Siri have become household names in America. Many of us now ask a smart speaker what the weather is for the day, to play a favorite song, or to replace the manual effort of “Googling” something. In fact, almost 20% of US households own a smart speaker. On a nationwide level, that translates to 47.3 million smart speaker owners.
One Size Does Not Fit All Along with crypto assets (think bitcoin and blockchain), machine learning (ML) is currently among the hottest technology topics. However, this isn’t the first time that we’ve heard this tune as there have been numerous peaks and valleys in ML interest over the past 30 or so years as new developments spiked interest, and subsequent challenges cooled enthusiasm. While it may turn out to [...]
To execute on innovative ideas, marketers need technology to make that possible. A modern data platform with powerful machine learning and visualization tools can make this vision a reality.
Transforming Personas and Journey Maps to Experiences that Drive Results These days, companies across all industries are focused on improving customer experiences through the use of new and often disruptive digital technologies. For many, the first step in making these improvements is defining detailed customer personas and documenting customer journey maps. While these are certainly important tools for understanding customer pain points, intentions, behaviors, and motivations, [...]
Machine Learning (ML) has recently become one of the most popular buzzwords, but artificial intelligence (AI) has been used across industries for years. For example, the tailored ads we see on our Facebook, Instagram, and Twitter - this is all machine learning. While many businesses may assume ML is impossible or inaccessible, it’s a defining factor to digitally transforming your firm. Combining ML with User Experience (UX) is a [...]
New Medicine for a Sick Patient: Blockchain in Healthcare Blockchain is the technology story of 2017. While the public has been captivated by the rise and gyrations of the cryptocurrency Bitcoin, behind the scenes a not so quiet revolution is taking shape. Across myriad industries and use cases, blockchain is being developed and tested in ways too numerous to count. One area that deserves special attention [...]
Can you guess the year? The first web browser is available to the public A gallon of gasoline was $1.05 Motorola manufacturers the first digital hand-size mobile phone Microsoft Windows 3.1 was announced Johnny Carson hosts his final Tonight Show Father of Data Warehousing, Bill Inmon publishes “Building the Data Warehouse” Answer: The year is 1992. What is the significance of 1992? This is the year when enterprises [...]
Better Content Collaboration with G Suite The ability to collaborate better has limitless benefits for the enterprise; from iterating on projects in real-time to bringing products to market quicker. In this article, we will focus on how enhanced collaboration results in better and more efficient content creation. Whether your team is working on a sales pitch together or you are responsible for maintaining the company intranet, [...]