White Papers

White Papers 2017-08-31T13:27:38+00:00

Personas to Pixels

Transforming Personas and Journey Maps to Experiences that Drive Results These days, companies across all industries are focused on improving customer experiences through the use of new and often disruptive digital technologies. For many, the first step in making these improvements is defining detailed customer personas and documenting customer journey maps. While these are certainly important tools for understanding customer pain points, intentions, behaviors, and motivations, [...]

By | December 13, 2017|Tags: , , , , |

Machine Learning: The Future of UX

Machine Learning (ML) has recently become one of the most popular buzzwords, but artificial intelligence (AI) has been used across industries for years. For example, the tailored ads we see on our Facebook, Instagram, and Twitter - this is all machine learning. While many businesses may assume ML is impossible or inaccessible, it’s a defining factor to digitally transforming your firm. Combining ML with User Experience (UX) is a [...]

Blockchain in Healthcare

New Medicine for a Sick Patient: Blockchain in Healthcare Blockchain is the technology story of 2017. While the public has been captivated by the rise and gyrations of the cryptocurrency Bitcoin, behind the scenes a not so quiet revolution is taking shape. Across myriad industries and use cases, blockchain is being developed and tested in ways too numerous to count. One area that deserves special attention [...]

By | November 6, 2017|Tags: , |

Data is Your Competitor’s Secret Weapon

Can you guess the year? The first web browser is available to the public A gallon of gasoline was $1.05 Motorola manufacturers the first digital hand-size mobile phone Microsoft Windows 3.1 was announced Johnny Carson hosts his final Tonight Show Father of Data Warehousing, Bill Inmon publishes “Building the Data Warehouse” Answer: The year is 1992.   What is the significance of 1992?  This is the year when enterprises [...]

By | November 6, 2017|Tags: , , |

Collaborate More to Innovate Faster

Better Content Collaboration with G Suite The ability to collaborate better has limitless benefits for the enterprise; from iterating on projects in real-time to bringing products to market quicker. In this article, we will focus on how enhanced collaboration results in better and more efficient content creation. Whether your team is working on a sales pitch together or you are responsible for maintaining the company intranet, [...]

By | November 3, 2017|Tags: , , , |

Blockchain: This Will Change Everything

Blockchain can be an incredibly hard topic to cover or it can be really easy. Blockchain is such a new and, in most cases, untried technology that it can be easy to make some bold metaphysical statements and sound pretty smart. Instead, the goal of this white paper is to put a critical lens to the topic of blockchain and try to understand a little bit about what makes [...]

By | November 2, 2017|Tags: , , |

Can Blockchain Transform the Healthcare Industry?

Blockchain is driving change in financial markets, but it will also serve as the catalyst for transformation across many other industries. Front and center: healthcare. Maven Wave Principals Andrew Dunmore and Nick Polachek describe the five foundational characteristics of blockchain and explore how these factors apply to the future of blockchain in healthcare. Blockchain began as a financial product and it’s widely known as the [...]

By | August 8, 2017|Tags: , , , |

Removing the Barriers to Move to the Cloud

How to Get Started with Google Cloud Platform Historically, some IT leaders have been skeptical about moving their workloads to the cloud. There have been different reasons for slow enterprise adoption of the cloud; it can feel like a very daunting task that has widespread effects on the entire organization. With the advancements in public cloud products like compute, networking, and storage, in addition to higher-end services for application [...]

By | May 2, 2017|Tags: , , |

Designing Digital Experiences

Maven Wave’s Approach to Great User Experiences For any business or organization, it’s clear to see that customers and employees are changing; by 2020, people will likely manage 85% of their relationships with little-to-no human interaction. We live in a world that is increasingly social, mobile, and easy to use, with an emerging generation of people who expect dynamic and engaging digital experiences in both their personal and professional [...]

By | April 28, 2017|Tags: , , , |