If an analytics team collects data and reports on it, but no one else in the organization understands it, then what purpose does that data serve? This question was posed repeatedly throughout the presentations and discussions during the first day of the Chief Analytics Officer (CAO) fall conference in Boston. The CAO conference brings together analytics leaders from several fields, with designated tracks for the financial services, healthcare and [...]
Last week, Maven Wave had the opportunity to attend and sponsor the Google Cloud Summit in New York City. It was a full day of learning, exploring the latest cloud technology, and networking. In case you missed it, we’ve recapped the keynote session below. It’s clear the technology evolution we are experiencing today has created a customer revolution. Customers’ expectations are higher than ever before; they want the brands [...]
It would be an understatement to say that sales and marketing have changed since the dawn of the digital age. They’ve been turned on their heads. It’s hard to even fathom that only a few decades ago, door-to-door sales and cold calls reigned. Oh, how times have changed. According to Gartner, by 2020, at least 85 percent of the relationships between customers and companies will be completed without any [...]
Retailers need to anticipate customer needs and meet them where they are searching for information - before they’re looking for it. To learn more about how to harness digital solutions to improve consumer experiences and stay innovative in the field, members of the retail industry gathered in Las Vegas last week for Shop.org 2018. The conference featured several sessions on digital technologies and how they are transforming the retail [...]
A lot has transpired since we last covered the topic of blockchain in financial services in the May 2017 Maven Wave newsletter: at that time, the price of bitcoin (BTC) had yet to rise above $2,000 and the concept of an ICO (initial coin offering) was just emerging in the eyes of the public. Since then, BTC topped $19,000 in December and has recently traded around $8,000 while ICO’s raised [...]
In a previous blog post, we explored the rapid growth of marketing technology applications and the corresponding explosion of marketing data. Marketing teams today have a proliferation of data silos supporting a diverse portfolio of marketing technologies. It’s not unusual for an enterprise to be using twenty or more best-of-breed apps for marketing in addition to enterprise applications like ERP, customer relationship management, and workforce management. [...]
23,000 attendees, 290 Google Cloud customer stories and 105 announcements — all in just a few incredible days. Google Cloud Next ’18 was a whirlwind of powerful insights and exciting new releases. We heard the latest on artificial intelligence (AI), machine learning, security and containers, as well as a flurry of enterprise-focused launches and updates including: Some of the world’s largest companies are “going Google”: Announcements included Nielsen, Target, eBay, [...]
We think it’s safe to say that a great workplace culture has a positive effect on company growth and vice versa — the proof is in the pudding! Our proof comes in the form of a string of award wins on both fronts (culture and growth), which speaks volumes about our incredible team and the importance of our work. Maven Wave has been in the habit of earning several awards [...]
Today’s marketers have an awe-inspiring, some might say overwhelming, range of responsibilities. What was once a narrow focus on advertising and promotion has expanded to include a wide range of content creation and distribution, customer relationships, social media, and customers’ experiences throughout their lifecycle both on- and offline. At the same time, many businesses have become data-driven, holding all executives accountable for progress against key metrics. To manage this [...]
Google is continually adding new updates to keep your cloud secure from threats and protecting your data. Google's Cloud provides users with top notch infrastructure to keep companies safe, as well as provide the tools for collaboration. Below we touch on 5 updates you have access to today! Manage Your Assets in One Place Cloud Identity is a new solution that allows you to manage your [...]
Google Compute Engine provides scalable cloud-based virtual machines. Get the benefit of Google’s constant innovation and improvement by using Google Cloud’s highly reliable infrastructure with no up-front costs, pay-by-the-minute pricing and automatic discounts.
Maven Wave helps guide your journey to Google's cost-effective, scalable and reliable cloud computing. Shift to an IT infrastructure that enables business innovation and agility.
In this Ask the Expert, we sat down with our healthcare technology expert, Patrick Crotty. Below we dive deeper into how healthcare firms are integrating technology solutions to improve their business efficiencies and provide better care to their patients. How can moving to the cloud help healthcare organizations? It depends on the segment of healthcare, as well as where the client is at in their cloud journey. [...]
Machine learning is garnering a great deal of attention and resources right now but experience is showing that the journey from promising experiments to functioning solutions is not always an easy one. In order to avoid having pilots being no more than one-off science experiments it takes special care and effort. One way to deal with this problem is to adopt the principles of DevOps as useful guideposts to [...]
Google started in the cloud and runs on the cloud, so it's no surprise, that we fully understand the security implications of powering your business in the cloud.
The pace of technology is continually accelerating and we are seeing more and more machine learning solutions being utilized across industries and even in our personal lives. But beyond the practical application of the technology, data scientists are developing some truly amazing use cases for how ML can enhance our lives unexpected ways. From identifying which shop your ramen noodles came from to saving the rainforests, the possibilities are endless [...]
Cloud Pricing: Google Cloud Platform vs Other Cloud Providers Cloud computing gives you the power to reduce IT costs, scale your business and allows for flexibility. But, how do you know what cloud platform is best for your business? Imagine a platform that frees you from the traditional leveraging tactics of enterprise agreements and allows you to empower teams without the rigors of one or three-year budget forecasting. [...]
Today’s enterprises are being disrupted by technology; endless amounts of data, cloud, machine learning, AI - it’s seemingly impossible to keep up. Yet, IT leaders are being asked to be more innovative than ever before. How can your organization become more data-driven? How can you provide exceptional experiences to avoid customer churn? How do you attract top talent from a new generation of employees? Finally, how do you move [...]
On a daily basis, marketers are tasked with identifying new ways to target customers through campaigns, emails, events, ads, social media, and more. But, how do you know if your marketing strategy is effective and making an impact on sales? This is where marketing analytics can make a huge difference; it’s crucial for companies to understand the value of marketing efforts. At its core, marketing analytics is the measurement [...]
Steve Cole serves as a Senior Principal at Maven Wave. Cole studied Management Science (Operational Research) at Lancaster University and received a masters degree in Market Research from The University of Georgia. Cole has 20 years of experience in the field of marketing analytics. One fun fact about Cole is he was a DJ in college! What does your position as a Senior Principal [...]