Fusion Blog

Fusion Blog2018-06-14T09:12:48+00:00

Exponential Growth + A Great Workplace Culture: A Winning Combination

We think it’s safe to say that a great workplace culture has a positive effect on company growth and vice versa — the proof is in the pudding! Our proof comes in the form of a string of award wins on both fronts (culture and growth), which speaks volumes about our incredible team and the importance of our work. Maven Wave has been in the habit of earning several awards [...]

By |June 29, 2018|

Building a Holistic Customer View from Your MarTech Apps

Today’s marketers have an awe-inspiring, some might say overwhelming, range of responsibilities. What was once a narrow focus on advertising and promotion has expanded to include a wide range of content creation and distribution, customer relationships, social media, and customers’ experiences throughout their lifecycle both on- and offline. At the same time, many businesses have become data-driven, holding all executives accountable for progress against key metrics. To manage this [...]

By |June 19, 2018|

New Updates from Google: Keeping Your Cloud Secure

Google is continually adding new updates to keep your cloud secure from threats and protecting your data. Google's Cloud provides users with top notch infrastructure to keep companies safe, as well as provide the tools for collaboration. Below we touch on 5 updates you have access to today!  Manage Your Assets in One Place Cloud Identity is a new solution that allows you to manage [...]

By |May 30, 2018|

Google Cloud Compute Engine Fact Sheet

Google Compute Engine provides scalable cloud-based virtual machines. Get the benefit of Google’s constant innovation and improvement by using Google Cloud’s highly reliable infrastructure with no up-front costs, pay-by-the-minute pricing and automatic discounts.

By |May 30, 2018|

Ask the Expert: Technology and Healthcare

In this Ask the Expert, we sat down with our healthcare technology expert, Patrick Crotty. Below we dive deeper into how healthcare firms are integrating technology solutions to improve their business efficiencies and provide better care to their patients. How can moving to the cloud help healthcare organizations? It depends on the segment of healthcare, as well as where the client is at in their cloud journey. [...]

By |May 30, 2018|

From Science to Delivery: Making the Most of Machine Learning with DevOps Principles

Machine learning is garnering a great deal of attention and resources right now but experience is showing that the journey from promising experiments to functioning solutions is not always an easy one. In order to avoid having pilots being no more than one-off science experiments it takes special care and effort. One way to deal with this problem is to adopt the principles of DevOps as useful guideposts to [...]

By |May 7, 2018|

Security eBook

Google started in the cloud and runs on the cloud, so it's no surprise, that we fully understand the security implications of powering your business in the cloud.

By |April 30, 2018|

4 Unexpected Uses of Machine Learning

The pace of technology is continually accelerating and we are seeing more and more machine learning solutions being utilized across industries and even in our personal lives. But beyond the practical application of the technology, data scientists are developing some truly amazing use cases for how ML can enhance our lives unexpected ways. From identifying which shop your ramen noodles came from to saving the rainforests, the possibilities are [...]

By |April 30, 2018|

GCP Key Differentiators

Cloud Pricing: Google Cloud Platform vs Other Cloud Providers Cloud computing gives you the power to reduce IT costs, scale your business and allows for flexibility. But, how do you know what cloud platform is best for your business? Imagine a platform that frees you from the traditional leveraging tactics of enterprise agreements and allows you to empower teams without the rigors of one or three-year budget forecasting. [...]

By |April 30, 2018|

Enable Your Tomorrow, Today

Today’s enterprises are being disrupted by technology; endless amounts of data, cloud, machine learning, AI - it’s seemingly impossible to keep up. Yet, IT leaders are being asked to be more innovative than ever before. How can your organization become more data-driven? How can you provide exceptional experiences to avoid customer churn? How do you attract top talent from a new generation of employees? Finally, how do you move [...]

By |April 27, 2018|

Smarter Marketing Decisions with Analytics and Google Cloud

On a daily basis, marketers are tasked with identifying new ways to target customers through campaigns, emails, events, ads, social media, and more. But, how do you know if your marketing strategy is effective and making an impact on sales? This is where marketing analytics can make a huge difference; it’s crucial for companies to understand the value of marketing efforts. At its core, marketing analytics is the measurement [...]

By |April 25, 2018|

Employee Spotlight: Steve Cole

Steve Cole serves as a Senior Principal at Maven Wave. Cole studied Management Science (Operational Research) at Lancaster University and received a masters degree in Market Research from The University of Georgia. Cole has 20 years of experience in the field of marketing analytics. One fun fact about Cole is he was a DJ in college! What does your position as a Senior Principal [...]

By |April 12, 2018|

Transform Your Business with G Suite

If your business is like most, you probably handle more files than you can efficiently manage. To compete in the modern digital world, you need a content-centric platform that provides file security and supports real-time collaboration. The G Suite platform does just that.

By |April 10, 2018|

Optimizing your Field Workforce

Are you effectively managing your field workforce? In today's competitive market, it's essential to stay connected. Companies face a variety of challenges when it comes to optimizing their field representatives. From defining overlapping territories and inefficient routes to new employee training, managers often lack the proper technology to get the job done effectively. Expectations of the Evolving Workforce Generation Z and Millennials make up a large [...]

By |April 3, 2018|

Ask the Expert: Enterprise Document Management with AODocs

In this Ask the Expert interview, we sat down with Stéphane Donzé, Founder & CEO of AODocs, to learn more about the AODocs platform and how companies are using it for enterprise document management. Describe the AODocs platform and how businesses utilize it.  AODocs is a user-friendly enterprise document management solution. Built on top of G suite, AODocs allows companies to manage their documents and [...]

By |March 27, 2018|

4 Simple Ways AI is Changing Business

We’ve all benefited from artificial intelligence (AI) enhancing our personal lives; from using GPS to predict the fastest route to having Spotify suggest songs that we may like. Artificial intelligence is not just affecting our personal lives, but we are now seeing it being adopted by the enterprise. In the coming years, we can expect AI to become one of the biggest disruptors within the enterprise. In fact, research [...]

By |March 23, 2018|

Perfect Your Bracket with Google Cloud

Looking for some help filling out your bracket this year? Just in time for March Madness, Maven Wave has created a mapping application that will help you make your selections. Whether you are looking to make your choices based on team mascot, school colors, or conference record, we've got you covered.The application uses Google Maps APIs, is built with Google Apps Script, and pulls in data from Google Sheets. This [...]

By |March 14, 2018|Tags: , |

Employee Spotlight: Kelly Coughlin

Kelly Coughlin serves as the Events Manager on the marketing team at Maven Wave. Coughlin attended Augustana College and studied Business Administration. Coughlin has several years of experience in marketing ranging from event planning, project management, association management, branding, and measuring metrics of campaigns for both professional services and financial service firms. Can you describe your role as the Events Marketing Manager at Maven Wave? As [...]

By |March 13, 2018|Tags: |

Reinvigorate Your Data Analytics Team with Serverless Computing

What is serverless computing? The funny thing about “serverless computing” is that in reality, it still requires servers. The name serverless computing is used because the server management and capacity planning decisions are completely hidden from the developer or operator. Sometimes referred to as “Function-as-a-Service” (FaaS), serverless computing is the concept of executing your application code as a series of tasks in an environment completely managed for [...]

By |February 14, 2018|Tags: , , |

Ask the Expert: Machine Learning

In the era of digital transformation, businesses are reporting machine learning (ML) their top business priority. Companies are rapidly beginning to rely on ML to streamline their processes, ultimately increasing efficiencies. While ML is being implemented across many industries, it's only the start of this journey. In this Ask the Expert, we dive deeper in topics about ML with our expert, Sumeet Singh. How is machine [...]

By |February 7, 2018|Tags: , , , , , |

Get More Out of Your G Suite Investment

It’s no question that the cloud has revolutionized business, allowing for more flexibility, collaboration, and accessibility. In the era of digital transformation, businesses are seeking to fully leverage the cloud and its advanced capabilities to stay competitive and attract top talent. G Suite provides users with a standard set of tools (Docs, Sheets, Slides, etc.) necessary for collaboration in the workplace. These tools make working in teams simple with [...]

By |February 2, 2018|Tags: , , , , , |

How to Leverage Geolocation Data In Any Industry

No matter what industry you work in today, all businesses are collecting enormous amounts of customer data. Most likely, a lot of that data has a geolocation component to it. Some of the use cases for taking advantage of that data may be obvious (i.e.mobile ordering), but there are many other ways to monetize and discover value from these analytics. Below we provide three unique use cases for leveraging [...]

By |February 2, 2018|Tags: , , , , |

Employee Spotlight: Meet Annie Castner

Annie Castner serves as a Senior Consultant for the Data Analytics practice. Castner attended the University of Notre Dame and studied Applied Math. In her free time, she enjoys playing soccer, tutoring for Minds Matter, reading and watching sports. Can you describe your role as a data analytics senior consultant? I help clients understand and derive value from their data. My projects [...]

By |January 26, 2018|Tags: |

Employee Spotlight: Meet Michael Milhizer

Michael Milhizer serves as an Account Manager at Maven Wave. Milhizer attended Michigan State University and studied Journalism. In his free time, he enjoys spending time with his wife, trying new restaurants in the city and being outdoors in the summertime. Learn more about Michael and his role at Maven Wave in his Employee Spotlight video below.  Can you describe your role as an [...]

By |January 19, 2018|