Retailers need to anticipate customer needs and meet them where they are searching for information - before they’re looking for it. To learn more about how to harness digital solutions to improve consumer experiences and stay innovative in the field, members of the retail industry gathered in Las Vegas last week for Shop.org 2018. The conference featured several sessions on digital technologies and how they are transforming the retail [...]
In a previous blog post, we explored the rapid growth of marketing technology applications and the corresponding explosion of marketing data. Marketing teams today have a proliferation of data silos supporting a diverse portfolio of marketing technologies. It’s not unusual for an enterprise to be using twenty or more best-of-breed apps for marketing in addition to enterprise applications like ERP, customer relationship management, and workforce management. [...]
Today’s marketers have an awe-inspiring, some might say overwhelming, range of responsibilities. What was once a narrow focus on advertising and promotion has expanded to include a wide range of content creation and distribution, customer relationships, social media, and customers’ experiences throughout their lifecycle both on- and offline. At the same time, many businesses have become data-driven, holding all executives accountable for progress against key metrics. To manage this [...]
In this Ask the Expert, we sat down with our healthcare technology expert, Patrick Crotty. Below we dive deeper into how healthcare firms are integrating technology solutions to improve their business efficiencies and provide better care to their patients. How can moving to the cloud help healthcare organizations? It depends on the segment of healthcare, as well as where the client is at in their cloud journey. [...]
Today’s customer journeys are complex and multi-channel. High performing businesses deliver a consistent high-quality experience across each customer’s journey. Advanced analytics and machine learning help marketers deliver these experiences.
Today’s enterprises are being disrupted by technology; endless amounts of data, cloud, machine learning, AI - it’s seemingly impossible to keep up. Yet, IT leaders are being asked to be more innovative than ever before. How can your organization become more data-driven? How can you provide exceptional experiences to avoid customer churn? How do you attract top talent from a new generation of employees? Finally, how do you move [...]
Looking for some help filling out your bracket this year? Just in time for March Madness, Maven Wave has created a mapping application that will help you make your selections. Whether you are looking to make your choices based on team mascot, school colors, or conference record, we've got you covered. The application uses Google Maps APIs, is built with Google Apps Script, and pulls in data from Google [...]
What is serverless computing? The funny thing about “serverless computing” is that in reality, it still requires servers. The name serverless computing is used because the server management and capacity planning decisions are completely hidden from the developer or operator. Sometimes referred to as “Function-as-a-Service” (FaaS), serverless computing is the concept of executing your application code as a series of tasks in an environment completely managed for [...]
Maven Wave developed an end-to-end data warehousing solution within Google Cloud Platform to provide integrated data and analytical reports for membership, membership behavior, and service interactions. This solution allows AAA Mountain West Group to quickly analyze data to make more informed business decisions.
Maven Wave improved process flows, built data pipeline efficiencies, and provided rich visualization tools to better analyze marketing program data in the cloud.
Can you guess the year? The first web browser is available to the public A gallon of gasoline was $1.05 Motorola manufacturers the first digital hand-size mobile phone Microsoft Windows 3.1 was announced Johnny Carson hosts his final Tonight Show Father of Data Warehousing, Bill Inmon publishes “Building the Data Warehouse” Answer: The year is 1992. What is the significance of 1992? This is the year when enterprises [...]
What It Takes To Stay On Top We are all acutely aware that the world of business has changed dramatically from the 1950s to the present day but it’s still comes as a shock to see that only 60 of the companies that were in the Fortune 500 in 1955 are still there today. Over that span of time, 88% of those Fortune 500 companies have fallen by [...]
Maven Wave sponsored the 2017 Chief Analytics Officer Forum in Boston on October 3-5, 2017, hosted by Corinium Global Intelligence. The conference is led by CAO’s and attended by 300+ top-level analytics executives. It was a well-executed event with insightful speakers, peer-to-peer networking, and valuable actions for analytics teams from all industries and sizes. Below are our top takeaways and insights from the conference. 1. Do not discard traditional [...]
Company Profile Maven Wave recently worked with a real estate company whose mission is to assist people with home ownership. This process is simple — prospective homeowners find a home that fits their lifestyle and budget. Then, the prospective homeowners work with the real estate company on a rent-to-buy option. This allows potential first time homeowners and people with financial hardships to be cautious about making a large investment, while [...]
IoT The Internet of Things (IoT) has made a huge impact across many industries in recent years. The ability to collect real-time analytics from dispersed machines and devices has opened up a whole new world of opportunity. IoT is a connection of devices that capture data; this collection of data allows organizations to increase efficiency and productivity through the assessment of IoT analytics, which in turn, cuts costs for companies. IoT [...]
In today’s market, data analytics play a large role in the success of an organization. Analyzing data leads organizations to uncover insights to make more intuitive business decisions. In the age of digital transformation, utilizing analytics within your business is a necessity to stay competitive. In this Ask the Expert interview, we sat down with our newly hired data analytics experts, Debbie Callahan and Todd Truesdell, to answer frequently asked [...]
Maven Wave recently attended and sponsored the 15th annual Bio-IT World Conference in Boston. The conference brought together over 3,400 attendees from across the world to share best practices, innovation initiatives, and digital journeys within the pharmaceutical industry.This year, Bio-IT World focused on topics such as cloud computing, data integration, knowledge management, and informatics— the essential components to building a digital environment. A key theme surrounding this conference was that digital technology [...]
Sales territory management is a crucial element to a successful sales strategy. Without a doubt, one of the main goals sales teams strive for is meeting a revenue target— lacking an effective sales territory plan hinders sales teams from reaching those targets. More often than not, sales teams run into several pain points, resulting in a failure to properly execute their territory management plan. In fact, ⅔ of reps [...]
The first two missives in this series focused on the eroding right of privacy, its effect on human congress, and in particular, its effect on the global markets in which we work. The first blog explored an Apple vs. FBI case, in which the FBI was asking Apple to hack its own phone in pursuit of the perpetrators of the San Bernardino terror attack. Though the complaint was withdrawn, we’ll [...]
Company Profile Dillon Transport has been a leader in the temperature sensitive transportation industry since 1980, with a fleet of over 600 Peterbilt trucks and over 850 trailers located out of multiple terminals. Dillon focuses on providing tanker delivery solutions, making them one of the most experienced, dedicated, and efficient carriers in the industry. Business Situation Dillon was looking to better understand the efficiencies and costs associated with their [...]
Businesses are leveraging Google Maps to provide their customers and employees with exceptional location-relevant experiences. With Google Maps APIs, businesses have a toolkit at their fingertips to implement many different mapping solutions, such as routing users to their destination through the Directions API or visually recreating imagery with the Street View API. The 4 use cases outlined below demonstrate the power of Google Maps technology and the impact it can [...]
Trulia leverages Google Maps to provide a simple and intuitive user experience for customer. Maven Wave recently announced that we are expanding our partnership with Google to include Google Maps for Work. We now offer solutions that leverage Google Maps APIs to create customized and interactive mapping solutions. This was a natural extension of our partnership, as today’s forward-thinking digital enterprises are embracing location-enabled opportunities and IoT. Google Maps is [...]
Maven Wave adds new location-based solutions with Google Maps to help companies create exceptional geo-infused experiences.
In our first post in this series, we discussed the recent Apple vs. FBI case in which the FBI was asking Apple to hack its own phone in pursuit of the perpetrators of the San Bernardino terror attack. Though the complaint was withdrawn, government, business, and individuals will be wrestling with the contradictory impulses of security and privacy; the role of government in the lives of people around the world; [...]
In our previous article, “Roadmapping for Success, A Product-Based Approach to Life Science Software,” we promised to discuss some of the analysis tools in more detail, and how to pick the right set of tools to optimize your feature portfolio. There are more tools to review than the length of this article allows, so the goal is to introduce the the more popular tools and prioritize application capabilities. Businesses tend [...]
In February 2016, the FBI obtained a court order compelling Apple to assist in the investigation of the December 2015 San Bernardino terrorist attacks by hacking Syed Rizwan Farook’s government issued iPhone 5c. Relying on a centuries old law which authorizes the United States federal courts to "issue all writs necessary or appropriate in aid of their respective jurisdictions and agreeable to the usages and principles of law," the court [...]
There are new technologies popping up daily in the world of Big Data. It’s impossible to keep up with them all and it’s even more challenging to predict the winners and losers. However, an influential player in 2015 was Apache Spark, which is fast and general engine for large-scale data processing. Interest in this open source Apache project has escalated substantially over the past year and has some people [...]
Rising demand and ever-changing technology expectations of end users has ushered in an era of cloud-hosted Life Sciences IT platforms. These platforms have ever increasing plug and play applications aimed at delivering maximum business value. Delivering high value information systems requires a deep understanding of the end user and in-depth analysis to identify the optimum mix of application features. In this two-part series, we discuss our product-based approach to Life [...]
Google worked hard in 2015 to ensure stronger, simpler security of your data in Google Apps. Because security has always been a top priority for Google, they're continuously working to stay ahead. Here are the 15 steps that Google took to enhance data security at work in 2015. Security keys make two-step verification easy and provide better data protection against phishing attacks. Watch video. Complete mobile management for devices (MDM) [...]