White Papers

A C-Suite Guide to Embracing Digital Transformation

Before embarking on a digital transformation journey, companies should answer the critical question of what business outcomes they want to achieve for their customers because that’s the lodestar that should guide their journey. [...]

Securing PII Data in the Cloud for Financial Services

Data protection, particularly for sensitive data like PII (personally identifiable information), is an extremely important consideration for the enterprise. The financial, legal, and reputational costs for non-compliance can be very high. It is a common [...]

IT Guide to a Multi Cloud World

Every IT manager knows the value of a fast, reliable and secure platform—that’s why the cloud is a new foundation for digital transformation. But how companies are adopting the cloud? Learn the industry [...]

Future of Cloud Computing

What makes us think that cloud computing will change things beyond IT itself? History argues for it. Mainframe computers made operations research possible. The PC revolution made anyone a potential entrepreneur. Client-server enabled [...]

G Suite Security and Trust

Google started in the cloud and runs on the cloud, so it’s no surprise that we fully understand the security implications of powering your business in the cloud. Because Google and our enterprise [...]

Transform Your Business with G Suite

To compete in the modern digital world, you need a content-centric platform that provides file security and supports real-time collaboration. Learn how G Suite effectively, safely, and intelligently enables teams to work together. [...]

A Journey-Centric Approach to Marketing Analytics

Today’s customer journeys are complex and multi-channel. High performing businesses deliver a consistent high-quality experience across each customer’s journey. Advanced analytics and machine learning help marketers deliver these experiences.

Designing Chat and Voice Bots

Today, Google, Alexa, and Siri have become household names in America. Many of us now ask a smart speaker what the weather is for the day, to play a favorite song, or to replace [...]

Right Message, Right Product, Right Time

To execute on innovative ideas, marketers need technology to make that possible. A modern data platform with powerful machine learning and visualization tools can make this vision a reality.

Personas to Pixels

These days, companies across all industries are focused on improving customer experiences through the use of new and often disruptive digital technologies. For many, the first step in making these improvements is defining detailed [...]

Machine Learning: The Future of UX

Machine Learning (ML) has recently become one of the most popular buzzwords, but artificial intelligence (AI) has been used across industries for years. For example, the tailored ads we see on our Facebook, Instagram, [...]

Blockchain in Healthcare

New Medicine for a Sick Patient: Blockchain in HealthcareBlockchain is the technology story of 2017. While the public has been captivated by the rise and gyrations of the cryptocurrency Bitcoin, behind the scenes a [...]

Data Is Your Competitor’s Secret Weapon

Data protection, particularly for sensitive data like PII (personally identifiable information), is an extremely important consideration for the enterprise. The financial, legal, and reputational costs for non-compliance can be very high. It is a common [...]

Collaborate More to Innovate Faster

Better Content Collaboration with G SuiteThe ability to collaborate better has limitless benefits for the enterprise; from iterating on projects in real-time to bringing products to market quicker. In this article, we will focus [...]

Can Blockchain Transform the Healthcare Industry?

Blockchain is driving change in financial markets, but it will also serve as the catalyst for transformation across many other industries. Front and center: healthcare. Maven Wave Principals Andrew Dunmore and Nick Polachek describe [...]

Removing the Barriers to Move to the Cloud

How to Get Started with Google Cloud PlatformHistorically, some IT leaders have been skeptical about moving their workloads to the cloud. There have been different reasons for slow enterprise adoption of the cloud; it [...]

Designing Digital Experiences

Maven Wave’s Approach to Great User ExperiencesFor any business or organization, it’s clear to see that customers and employees are changing; by 2020, people will likely manage 85% of their relationships with little-to-no human [...]

Reach Your Goals Faster with G Suite

Think about all the time spent daily tracking down important information, switching between different applications, and managing relationships with external vendors. If you could eliminate those from your work day, how would you more [...]

The IT Guide to the Multi-Cloud World

Every IT manager knows the value of a fast, reliable and secure platform —that’s why the cloud is a new foundation for digital transformation. But what are the industry trends and data points on [...]