In a previous blog post, we explored the rapid growth of marketing technology applications and the corresponding explosion of marketing data. Marketing teams today have a proliferation of data silos supporting a diverse portfolio of marketing technologies. It’s not unusual for an enterprise to be using twenty or more best-of-breed apps for marketing in addition [...]
Today, Maven Wave announces its new solution that harnesses Google’s sophisticated analytics and cloud services to optimize and automate customers’ digital marketing strategies. Through a comprehensive three-phase approach, Maven Wave builds integrated warehouses of marketing data, delivers insights using machine learning tools, and automates historically manual digital marketing practices to help customers get the [...]
Today’s marketers have an awe-inspiring, some might say overwhelming, range of responsibilities. What was once a narrow focus on advertising and promotion has expanded to include a wide range of content creation and distribution, customer relationships, social media, and customers’ experiences throughout their lifecycle both on- and offline. At the same time, many businesses [...]
Today’s customer journeys are complex and multi-channel. High performing businesses deliver a consistent high-quality experience across each customer’s journey. Advanced analytics and machine learning help marketers deliver these experiences.