If an analytics team collects data and reports on it, but no one else in the organization understands it, then what purpose does that data serve? This question was posed repeatedly throughout the [...]
It would be an understatement to say that sales and marketing have changed since the dawn of the digital age. They’ve been turned on their heads. It’s hard to even fathom that only [...]
Today, Maven Wave announces its new solution that harnesses Google’s sophisticated analytics and cloud services to optimize and automate customers’ digital marketing strategies. Through a comprehensive three-phase approach, Maven Wave builds integrated warehouses [...]
Today’s marketers have an awe-inspiring, some might say overwhelming, range of responsibilities. What was once a narrow focus on advertising and promotion has expanded to include a wide range of content creation and [...]
Today’s customer journeys are complex and multi-channel. High performing businesses deliver a consistent high-quality experience across each customer’s journey. Advanced analytics and machine learning help marketers deliver these experiences.
On a daily basis, marketers are tasked with identifying new ways to target customers through campaigns, emails, events, ads, social media, and more. But, how do you know if your marketing strategy is [...]