Fusion Blog

Transforming Marketing Through Analytics

By |2018-08-06T14:50:00+00:00August 6, 2018|Categories: Data & Analytics, Fusion Blog, Marketing Analytics|

In a previous blog post, we explored the rapid growth of marketing technology applications and the corresponding explosion of marketing data. Marketing teams today have a proliferation of data silos supporting a diverse portfolio of marketing technologies. It’s not unusual for an enterprise to be using twenty or more best-of-breed apps for marketing in [...]

Maven Wave’s #GoogleNext18 Recap: Transforming the Enterprise with Google Cloud

By |2018-08-01T08:47:36+00:00August 1, 2018|Categories: Fusion Blog|

23,000 attendees, 290 Google Cloud customer stories and 105 announcements — all in just a few incredible days. Google Cloud Next ’18 was a whirlwind of powerful insights and exciting new releases. We heard the latest on artificial intelligence (AI), machine learning, security and containers, as well as a flurry of enterprise-focused launches and [...]

Building a Holistic Customer View from Your MarTech Apps

By |2018-08-06T14:50:24+00:00June 19, 2018|Categories: Data & Analytics, Fusion Blog, Marketing Analytics|

Today’s marketers have an awe-inspiring, some might say overwhelming, range of responsibilities. What was once a narrow focus on advertising and promotion has expanded to include a wide range of content creation and distribution, customer relationships, social media, and customers’ experiences throughout their lifecycle both on- and offline. At the same time, many businesses [...]

Ask the Expert: Technology and Healthcare

By |2018-05-30T15:22:52+00:00May 30, 2018|Categories: Cloud & Machine Learning, Data & Analytics, Fusion Blog, Infrastructure|

In this Ask the Expert, we sat down with our healthcare technology expert, Patrick Crotty. Below we dive deeper into how healthcare firms are integrating technology solutions to improve their business efficiencies and provide better care to their patients. How can moving to the cloud help healthcare organizations? It depends on the [...]

From Science to Delivery: Making the Most of Machine Learning with DevOps Principles

By |2018-06-11T20:28:40+00:00May 7, 2018|Categories: Cloud & Machine Learning, Fusion Blog|

Machine learning is garnering a great deal of attention and resources right now but experience is showing that the journey from promising experiments to functioning solutions is not always an easy one. In order to avoid having pilots being no more than one-off science experiments it takes special care and effort. One way to [...]

Security eBook

By |2018-04-30T16:46:20+00:00April 30, 2018|Categories: Fusion Blog|

Google started in the cloud and runs on the cloud, so it's no surprise, that we fully understand the security implications of powering your business in the cloud.

4 Unexpected Uses of Machine Learning

By |2018-05-30T15:22:38+00:00April 30, 2018|Categories: Cloud & Machine Learning, Fusion Blog, Innovation Posts|

The pace of technology is continually accelerating and we are seeing more and more machine learning solutions being utilized across industries and even in our personal lives. But beyond the practical application of the technology, data scientists are developing some truly amazing use cases for how ML can enhance our lives unexpected ways. From [...]

GCP Key Differentiators

By |2018-05-30T15:15:24+00:00April 30, 2018|Categories: Fusion Blog, Infrastructure|

Cloud Pricing: Google Cloud Platform vs Other Cloud Providers Cloud computing gives you the power to reduce IT costs, scale your business and allows for flexibility. But, how do you know what cloud platform is best for your business? Imagine a platform that frees you from the traditional leveraging tactics of enterprise agreements [...]

Enable Your Tomorrow, Today

By |2018-05-30T15:15:55+00:00April 27, 2018|Categories: Cloud & Machine Learning, Data & Analytics, Digital Transformation, Fusion Blog, Infrastructure|

Today’s enterprises are being disrupted by technology; endless amounts of data, cloud, machine learning, AI - it’s seemingly impossible to keep up. Yet, IT leaders are being asked to be more innovative than ever before. How can your organization become more data-driven? How can you provide exceptional experiences to avoid customer churn? How do [...]

Smarter Marketing Decisions with Analytics and Google Cloud

By |2018-05-30T15:22:26+00:00April 25, 2018|Categories: Digital Transformation, Fusion Blog|

On a daily basis, marketers are tasked with identifying new ways to target customers through campaigns, emails, events, ads, social media, and more. But, how do you know if your marketing strategy is effective and making an impact on sales? This is where marketing analytics can make a huge difference; it’s crucial for companies [...]

Employee Spotlight: Steve Cole

By |2018-05-30T15:30:37+00:00April 12, 2018|Categories: Fusion Blog, Working at Maven Wave|

Steve Cole serves as a Senior Principal at Maven Wave. Cole studied Management Science (Operational Research) at Lancaster University and received a masters degree in Market Research from The University of Georgia. Cole has 20 years of experience in the field of marketing analytics. One fun fact about Cole is he was a [...]

Transform Your Business with G Suite

By |2018-05-30T15:30:30+00:00April 10, 2018|Categories: Fusion Blog|

If your business is like most, you probably handle more files than you can efficiently manage. To compete in the modern digital world, you need a content-centric platform that provides file security and supports real-time collaboration. The G Suite platform does just that.

Optimizing your Field Workforce

By |2018-05-30T15:30:18+00:00April 3, 2018|Categories: Fusion Blog|

Are you effectively managing your field workforce? In today's competitive market, it's essential to stay connected. Companies face a variety of challenges when it comes to optimizing their field representatives. From defining overlapping territories and inefficient routes to new employee training, managers often lack the proper technology to get the job done effectively. [...]

Ask the Expert: Enterprise Document Management with AODocs

By |2018-05-30T15:23:23+00:00March 27, 2018|Categories: Fusion Blog|

In this Ask the Expert interview, we sat down with Stéphane Donzé, Founder & CEO of AODocs, to learn more about the AODocs platform and how companies are using it for enterprise document management. Describe the AODocs platform and how businesses utilize it.  AODocs is a user-friendly enterprise document management [...]

4 Simple Ways AI is Changing Business

By |2018-05-30T15:23:13+00:00March 23, 2018|Categories: Fusion Blog|

We’ve all benefited from artificial intelligence (AI) enhancing our personal lives; from using GPS to predict the fastest route to having Spotify suggest songs that we may like. Artificial intelligence is not just affecting our personal lives, but we are now seeing it being adopted by the enterprise. In the coming years, we can [...]

Perfect Your Bracket with Google Cloud

By |2018-05-30T15:30:03+00:00March 14, 2018|Categories: Data & Analytics, Fusion Blog, Infrastructure|Tags: , |

Looking for some help filling out your bracket this year? Just in time for March Madness, Maven Wave has created a mapping application that will help you make your selections. Whether you are looking to make your choices based on team mascot, school colors, or conference record, we've got you covered.The application uses Google Maps [...]

Employee Spotlight: Kelly Coughlin

By |2018-03-14T10:13:01+00:00March 13, 2018|Categories: Fusion Blog, Working at Maven Wave|Tags: |

Kelly Coughlin serves as the Events Manager on the marketing team at Maven Wave. Coughlin attended Augustana College and studied Business Administration. Coughlin has several years of experience in marketing ranging from event planning, project management, association management, branding, and measuring metrics of campaigns for both professional services and financial service firms. [...]

Reinvigorate Your Data Analytics Team with Serverless Computing

By |2018-02-16T14:17:49+00:00February 14, 2018|Categories: Data & Analytics, Fusion Blog|Tags: , , |

What is serverless computing? The funny thing about “serverless computing” is that in reality, it still requires servers. The name serverless computing is used because the server management and capacity planning decisions are completely hidden from the developer or operator. Sometimes referred to as “Function-as-a-Service” (FaaS), serverless computing is the concept of [...]

Ask the Expert: Machine Learning

By |2018-02-17T21:19:49+00:00February 7, 2018|Categories: Fusion Blog, Innovation Posts, Technology Solutions Posts|Tags: , , , , , |

In the era of digital transformation, businesses are reporting machine learning (ML) their top business priority. Companies are rapidly beginning to rely on ML to streamline their processes, ultimately increasing efficiencies. While ML is being implemented across many industries, it's only the start of this journey. In this Ask the Expert, we dive deeper [...]

Get More Out of Your G Suite Investment

By |2018-02-12T10:38:18+00:00February 2, 2018|Categories: Fusion Blog|Tags: , , , , , |

It’s no question that the cloud has revolutionized business, allowing for more flexibility, collaboration, and accessibility. In the era of digital transformation, businesses are seeking to fully leverage the cloud and its advanced capabilities to stay competitive and attract top talent. G Suite provides users with a standard set of tools (Docs, Sheets, Slides, [...]

How to Leverage Geolocation Data In Any Industry

By |2018-02-07T09:22:52+00:00February 2, 2018|Categories: Fusion Blog|Tags: , , , , |

No matter what industry you work in today, all businesses are collecting enormous amounts of customer data. Most likely, a lot of that data has a geolocation component to it. Some of the use cases for taking advantage of that data may be obvious (i.e.mobile ordering), but there are many other ways to monetize [...]

Employee Spotlight: Meet Michael Milhizer

By |2018-01-19T11:05:17+00:00January 19, 2018|Categories: Fusion Blog, Working at Maven Wave|

Michael Milhizer serves as an Account Manager at Maven Wave. Milhizer attended Michigan State University and studied Journalism. In his free time, he enjoys spending time with his wife, trying new restaurants in the city and being outdoors in the summertime. Learn more about Michael and his role at Maven Wave in his Employee [...]

How to Successfully Run Machine Learning with Google Cloud Platform

By |2018-03-24T20:38:19+00:00January 5, 2018|Categories: Cloud & Machine Learning, Fusion Blog|Tags: , , |

6 Essential Components If you’re reading this article, you are likely already using Google Cloud Platform (GCP), planning to use it, or maybe you are simply intrigued to learn more. Irrespective of your situation, there are some common patterns and approaches to running Machine Learning (ML) with GCP. Below are the top 6 [...]

Building Faster: Workshop-Based Experience Design

By |2018-01-17T09:57:55+00:00December 19, 2017|Categories: Experience Design, Fusion Blog|Tags: , , |

It’s safe to say everyone agrees that the ideal approach to experience design is to start by investigating your users, gaining insight into their behaviors and motivations. From there, you move into detailed design of all aspects of your system. But what happens when this sort of user research and design approach isn’t practical, [...]

Maven Wave’s Top 5 Tech Trend Predictions for 2018

By |2017-12-21T09:27:15+00:00December 19, 2017|Categories: Digital Transformation, Fusion Blog|Tags: , , , |

The pace of technology change is fast and only getting faster. Below are our top 5 technology trend predictions for 2018. 2018: The Year of AI Artificial Intelligence recorded some remarkable achievements in 2017. For example, in November alone, the first AI-powered robot passed a medical licensing exam and a deep learning [...]

10 Tips for Success with Machine Learning

By |2017-12-12T10:06:12+00:00December 5, 2017|Categories: Cloud & Machine Learning, Fusion Blog|Tags: , |

Whether you are currently working on a big machine learning idea that is going to fundamentally change the status quo or you are just trying to get caught up with the ML frenzy, there are some important considerations to be successful with machine learning initiatives. Irrespective of your situation, we have compiled 10 [...]

Employee Spotlight: Eli Ruvalcaba

By |2018-03-01T08:00:02+00:00October 25, 2017|Categories: Fusion Blog, Working at Maven Wave|Tags: , , |

Eli Ruvalcaba - Google Deployment Lead Eli Ruvalcaba serves as the Google Deployment Lead at Maven Wave. Prior to Maven Wave, Ruvalcaba worked in the consulting practice at Slalom. Ruvalcaba attended Purdue University and St.Xavier, studying multiple disciplines before landing on Management Information Systems (MIS). One of his hobbies is DIY home [...]

Top 5 G-Suite Tips & Tricks for Administrative Professionals

By |2018-03-01T08:01:33+00:00October 18, 2017|Categories: Enterprise Collaboration, Fusion Blog|Tags: , , |

Employees are constantly striving to boost their productivity and efficiency to check off as many tasks as they can on their to-do list. G Suite’s set of productivity tools allow teams to easily collaborate in real-time. With G Suite, employees can connect with co-workers, work on projects simultaneously, and access files at anytime. In [...]

2017 Maven Wave Customer Summit Recap

By |2018-03-01T07:47:04+00:00October 10, 2017|Categories: Digital Transformation, Fusion Blog|Tags: , |

Maven Wave recently hosted our 2017 Customer Summit, in which leaders from many of our customers came together to learn, build a network of peers, and discuss today’s digital enterprise. With a theme of “the art of the possible”, the 2017 Maven Wave Customer Summit presented a comprehensive and ambitious view into the latest [...]

Top 5 Takeaways from the CAO Forum

By |2018-03-01T08:02:16+00:00October 9, 2017|Categories: Data & Analytics, Fusion Blog|

Maven Wave sponsored the 2017 Chief Analytics Officer Forum in Boston on October 3-5, 2017, hosted by Corinium Global Intelligence. The conference is led by CAO’s and attended by 300+ top-level analytics executives. It was a well-executed event with insightful speakers, peer-to-peer networking, and valuable actions for analytics teams from all industries and sizes. [...]

Employee Spotlight: Meet Jenny Jacobs

By |2018-03-01T08:02:26+00:00October 2, 2017|Categories: Fusion Blog, Working at Maven Wave|Tags: , |

Jenny Jacobs serves as a Change Management Consultant for the Google Cloud practice at Maven Wave. Prior to her position at Maven Wave, Jacobs was a Process Engineer at FactSet. Jacobs attended Purdue University, earning a degree in Operations Management. In her free time, Jacobs enjoys gardening, spending time with her family and [...]

Ask The Expert: Geolocation for the Enterprise

By |2018-03-01T08:02:43+00:00September 21, 2017|Categories: Fusion Blog|Tags: , , |

Geolocation is revolutionizing the enterprise in unimaginable ways. Geo provides the necessary tools for businesses to transform their strategy, analytics and experiences for clients and customers. Taking advantage of the endless possibilities geo has to offer opens up and expands revenue opportunities for enterprises that have never been possible before. In this Ask [...]

Employee Spotlight: Meet Kayla Guajardo

By |2018-03-01T07:59:47+00:00August 24, 2017|Categories: Fusion Blog, Working at Maven Wave|Tags: , |

Kayla Guajardo serves as a sourcer on the recruiting team at Maven Wave. Prior to her position at Maven Wave, Guajardo worked at KForce as a Technical Recruiter. Guajardo graduated from Illinois State University with a degree in Interdisciplinary Studies. In her free time, she enjoys cooking, shopping, spending time with friends, and playing [...]

Rethinking the Corporation: The Digital Innovation Lifecycle Part 4

By |2017-09-01T10:34:40+00:00August 14, 2017|Categories: Digital Transformation, Fusion Blog|Tags: , , , |

The point of this blog series has been to suggest that the traditional departmental corporate form (i.e. sales, marketing, finance, ops, IT, etc.) remains virtually unchanged since its origin at the dawn of the industrial age. Back then, innovation moved in multi-year cycles and infrastructure and depth were more determinant of success than speed [...]

5 Strengths of Winners in Digital

By |2018-03-21T07:59:44+00:00August 11, 2017|Categories: Digital Transformation, Fusion Blog|Tags: , , , |

There’s no question that the need for businesses to evolve for the digital age is here; it’s no longer something companies can put off.  Now, it’s just a question of how to get started. When looking at the competitive landscape, there are certain companies that always seem to just get it and manage [...]

Transparency: A Crucial Element to Creating an Engaged Workforce

By |2017-09-01T10:34:59+00:00August 10, 2017|Categories: Fusion Blog, Working at Maven Wave|Tags: , , , |

Business transparency is a key factor in developing a more engaged employee workforce. Transparency leads your employees to trust upper management - this sort of trust is only achievable by openly sharing information throughout the organization. Fostering a successful transparent environment keeps employees engaged, focused, and motivated. Transparency has become a very [...]

Beyond the Machine Learning Hype: Solving Vexing Problems in New Ways

By |2017-09-01T10:35:15+00:00August 8, 2017|Categories: Cloud & Machine Learning, Fusion Blog|Tags: , , , , |

Unless you’ve been stuck under a rock, you’ve probably come to the conclusion that artificial intelligence--really machine learning, is going to take over the world. Elon Musk and Mark Zuckerberg have recently sparred each other over the risks and benefits of artificial intelligence. Musk, founder of Tesla and SpaceX, has a well known belief [...]

Maven Wave’s Intern Class of 2017

By |2017-09-01T10:35:37+00:00August 1, 2017|Categories: Fusion Blog, Working at Maven Wave|Tags: , |

This year, we launched our first Intern Program at Maven Wave, bringing in five interns from the University of Illinois and the University of Michigan for the summer. Our interns gained invaluable consulting experience by working on a series of projects with various teams across the company. Learn more about our interns and their [...]

Tapping IoT to Improve Marketing, Logistics, and Data

By |2017-09-01T10:35:51+00:00July 17, 2017|Categories: Data & Analytics, Fusion Blog|Tags: , , , , , |

IoT The Internet of Things (IoT) has made a huge impact across many industries in recent years. The ability to collect real-time analytics from dispersed machines and devices has opened up a whole new world of opportunity. IoT is a connection of devices that capture data; this collection of data allows organizations to increase efficiency [...]

Ask The Expert: Data Analytics

By |2017-09-01T10:36:00+00:00July 11, 2017|Categories: Data & Analytics, Fusion Blog|Tags: , , , , |

In today’s market, data analytics play a large role in the success of an organization. Analyzing data leads organizations to uncover insights to make more intuitive business decisions. In the age of digital transformation, utilizing analytics within your business is a necessity to stay competitive. In this Ask the Expert interview, we sat down [...]

Bio-IT World Wrap Up: The Intersection of Cloud, Data, Knowledge, and Analytics

By |2018-03-21T08:00:43+00:00July 10, 2017|Categories: Cloud & Machine Learning, Data & Analytics, Fusion Blog|Tags: , , , |

Maven Wave recently attended and sponsored the 15th annual Bio-IT World Conference in Boston. The conference brought together over 3,400 attendees from across the world to share best practices, innovation initiatives, and digital journeys within the pharmaceutical industry. This year, Bio-IT World focused on topics such as cloud computing, data integration, knowledge management, and informatics— the [...]

Digital Transformation is Business Transformation

By |2017-09-01T10:37:01+00:00May 11, 2017|Categories: Digital Transformation, Fusion Blog, Innovation Posts|Tags: , , |

Maven Wave attended and sponsored the 2017 Forrester Digital Transformation conference in Chicago this week. The event brought together business leaders and technology innovators to collaborate on the re-invention of products, processes, technologies and cultures through digital transformation. The event focused on how to increase efficiency and agility with operational excellence, while [...]

Ready for Take-Off: Blockchain Adoption in Financial Services

By |2017-09-01T10:38:07+00:00May 1, 2017|Categories: Digital Transformation, Fusion Blog|Tags: , , , , |

No technology has captured the public's imagination over the past couple of years more than blockchain. While the roots of the technology can be traced back to the ‘90s, the actual implementation of the concepts of a distributed ledger began to take flight with the introduction of bitcoin in 2009. While bitcoin attained something of [...]