Data Analytics & Machine Learning

Machine Learning Now Available in Google BigQuery

One of Google Cloud Platform’s most popular products, BigQuery, recently announced the addition of some exciting new functionality: the ability to create and execute machine learning (ML) models directly inside of the platform. [...]

Transforming Marketing Through Analytics

In a previous blog post, we explored the rapid growth of marketing technology applications and the corresponding explosion of marketing data. Marketing teams today have a proliferation of data silos supporting a diverse [...]

A Journey-Centric Approach to Marketing Analytics

Today’s customer journeys are complex and multi-channel. High performing businesses deliver a consistent high-quality experience across each customer’s journey. Advanced analytics and machine learning help marketers deliver these experiences.

4 Unexpected Uses of Machine Learning

The pace of technology is continually accelerating and we are seeing more and more machine learning solutions being utilized across industries and even in our personal lives. But beyond the practical application of [...]

4 Simple Ways AI is Changing Business

We’ve all benefited from artificial intelligence (AI) enhancing our personal lives; from using GPS to predict the fastest route to having Spotify suggest songs that we may like. Artificial intelligence is not just [...]

Ask the Expert: Machine Learning

In the era of digital transformation, businesses are reporting machine learning (ML) their top business priority. Companies are rapidly beginning to rely on ML to streamline their processes, ultimately increasing efficiencies. While ML [...]

Top 5 Takeaways from the CAO Forum

Maven Wave sponsored the 2017 Chief Analytics Officer Forum in Boston on October 3-5, 2017, hosted by Corinium Global Intelligence. The conference is led by CAO’s and attended by 300+ top-level analytics executives. [...]

Ask The Expert: Data Analytics

In today’s market, data analytics play a large role in the success of an organization. Analyzing data leads organizations to uncover insights to make more intuitive business decisions. In the age of digital [...]

Ask the Expert: Google Cloud Platform

With the Google Cloud Platform, companies can quickly and cost-effectively keep up with the pace of today’s digital transformation. The Google Cloud Platform allows businesses to build and run applications, and store and [...]