Data & Analytics

Transforming Marketing Through Analytics

By |2018-08-06T14:50:00+00:00August 6, 2018|Categories: Data & Analytics, Fusion Blog, Marketing Analytics|

In a previous blog post, we explored the rapid growth of marketing technology applications and the corresponding explosion of marketing data. Marketing teams today have a proliferation of data silos supporting a diverse portfolio of marketing technologies. It’s not unusual for an enterprise to be using twenty or more best-of-breed apps for marketing in [...]

Building a Holistic Customer View from Your MarTech Apps

By |2018-08-06T14:50:24+00:00June 19, 2018|Categories: Data & Analytics, Fusion Blog, Marketing Analytics|

Today’s marketers have an awe-inspiring, some might say overwhelming, range of responsibilities. What was once a narrow focus on advertising and promotion has expanded to include a wide range of content creation and distribution, customer relationships, social media, and customers’ experiences throughout their lifecycle both on- and offline. At the same time, many businesses [...]

Ask the Expert: Technology and Healthcare

By |2018-05-30T15:22:52+00:00May 30, 2018|Categories: Cloud & Machine Learning, Data & Analytics, Fusion Blog, Infrastructure|

In this Ask the Expert, we sat down with our healthcare technology expert, Patrick Crotty. Below we dive deeper into how healthcare firms are integrating technology solutions to improve their business efficiencies and provide better care to their patients. How can moving to the cloud help healthcare organizations? It depends on the [...]

Enable Your Tomorrow, Today

By |2018-05-30T15:15:55+00:00April 27, 2018|Categories: Cloud & Machine Learning, Data & Analytics, Digital Transformation, Fusion Blog, Infrastructure|

Today’s enterprises are being disrupted by technology; endless amounts of data, cloud, machine learning, AI - it’s seemingly impossible to keep up. Yet, IT leaders are being asked to be more innovative than ever before. How can your organization become more data-driven? How can you provide exceptional experiences to avoid customer churn? How do [...]

Perfect Your Bracket with Google Cloud

By |2018-05-30T15:30:03+00:00March 14, 2018|Categories: Data & Analytics, Fusion Blog, Infrastructure|Tags: , |

Looking for some help filling out your bracket this year? Just in time for March Madness, Maven Wave has created a mapping application that will help you make your selections. Whether you are looking to make your choices based on team mascot, school colors, or conference record, we've got you covered.The application uses Google Maps [...]

Reinvigorate Your Data Analytics Team with Serverless Computing

By |2018-02-16T14:17:49+00:00February 14, 2018|Categories: Data & Analytics, Fusion Blog|Tags: , , |

What is serverless computing? The funny thing about “serverless computing” is that in reality, it still requires servers. The name serverless computing is used because the server management and capacity planning decisions are completely hidden from the developer or operator. Sometimes referred to as “Function-as-a-Service” (FaaS), serverless computing is the concept of [...]

AAA

By |2018-01-16T11:32:46+00:00January 16, 2018|Categories: Case Studies, Data & Analytics|Tags: , |

Maven Wave developed an end-to-end data warehousing solution within Google Cloud Platform to provide integrated data and analytical reports for membership, membership behavior, and service interactions.  This solution allows AAA Mountain West Group to quickly analyze data to make more informed business decisions.

Data is Your Competitor’s Secret Weapon

By |2017-11-06T14:43:39+00:00November 6, 2017|Categories: Data & Analytics, White Papers|Tags: , , |

Can you guess the year? The first web browser is available to the public A gallon of gasoline was $1.05 Motorola manufacturers the first digital hand-size mobile phone Microsoft Windows 3.1 was announced Johnny Carson hosts his final Tonight Show Father of Data Warehousing, Bill Inmon publishes “Building the Data Warehouse” Answer: The year [...]

Top 5 Takeaways from the CAO Forum

By |2018-03-01T08:02:16+00:00October 9, 2017|Categories: Data & Analytics, Fusion Blog|

Maven Wave sponsored the 2017 Chief Analytics Officer Forum in Boston on October 3-5, 2017, hosted by Corinium Global Intelligence. The conference is led by CAO’s and attended by 300+ top-level analytics executives. It was a well-executed event with insightful speakers, peer-to-peer networking, and valuable actions for analytics teams from all industries and sizes. [...]

Google Maps Solution for Real Estate

By |2018-03-01T07:59:29+00:00August 18, 2017|Categories: Case Studies, Data & Analytics|Tags: , |

Company Profile  Maven Wave recently worked with a real estate company whose mission is to assist people with home ownership. This process is simple — prospective homeowners find a home that fits their lifestyle and budget. Then, the prospective homeowners work with the real estate company on a rent-to-buy option. This allows potential first [...]

Tapping IoT to Improve Marketing, Logistics, and Data

By |2017-09-01T10:35:51+00:00July 17, 2017|Categories: Data & Analytics, Fusion Blog|Tags: , , , , , |

IoT The Internet of Things (IoT) has made a huge impact across many industries in recent years. The ability to collect real-time analytics from dispersed machines and devices has opened up a whole new world of opportunity. IoT is a connection of devices that capture data; this collection of data allows organizations to increase efficiency [...]

Ask The Expert: Data Analytics

By |2017-09-01T10:36:00+00:00July 11, 2017|Categories: Data & Analytics, Fusion Blog|Tags: , , , , |

In today’s market, data analytics play a large role in the success of an organization. Analyzing data leads organizations to uncover insights to make more intuitive business decisions. In the age of digital transformation, utilizing analytics within your business is a necessity to stay competitive. In this Ask the Expert interview, we sat down [...]

Bio-IT World Wrap Up: The Intersection of Cloud, Data, Knowledge, and Analytics

By |2018-03-21T08:00:43+00:00July 10, 2017|Categories: Cloud & Machine Learning, Data & Analytics, Fusion Blog|Tags: , , , |

Maven Wave recently attended and sponsored the 15th annual Bio-IT World Conference in Boston. The conference brought together over 3,400 attendees from across the world to share best practices, innovation initiatives, and digital journeys within the pharmaceutical industry. This year, Bio-IT World focused on topics such as cloud computing, data integration, knowledge management, and informatics— the [...]

Reach Your Sales Goals Faster

By |2017-09-01T10:41:26+00:00February 28, 2017|Categories: Data & Analytics, Fusion Blog|Tags: , , , , , , |

Sales territory management is a crucial element to a successful sales strategy. Without a doubt, one of the main goals sales teams strive for is meeting a revenue target— lacking an effective sales territory plan hinders sales teams from reaching those targets. More often than not, sales teams run into several pain points, resulting [...]

#Humans-Vs-TheMachine: Privacy and Security in the Information Age Part 3

By |2017-09-01T10:45:53+00:00October 28, 2016|Categories: Data & Analytics, Fusion Blog|Tags: , , , , , |

The first two missives in this series focused on the eroding right of privacy, its effect on human congress, and in particular, its effect on the global markets in which we work. The first blog explored an Apple vs. FBI case, in which the FBI was asking Apple to hack its own phone in pursuit [...]

Dillon Transport

By |2017-09-01T10:46:15+00:00October 25, 2016|Categories: Case Studies, Data & Analytics|Tags: , , |

Company Profile Dillon Transport has been a leader in the temperature sensitive transportation industry since 1980, with a fleet of over 600 Peterbilt trucks and over 850 trailers located out of multiple terminals. Dillon focuses on providing tanker delivery solutions, making them one of the most experienced, dedicated, and efficient carriers in the industry. [...]

4 Powerful Examples of Google Maps for Business

By |2017-09-01T10:46:45+00:00October 11, 2016|Categories: Data & Analytics, Fusion Blog|Tags: , |

Businesses are leveraging Google Maps to provide their customers and employees with exceptional location-relevant experiences. With Google Maps APIs, businesses have a toolkit at their fingertips to implement many different mapping solutions, such as routing users to their destination through the Directions API or visually recreating imagery with the Street View API. The 4 use [...]

Google Maps Makes Finding a New Home Simple

By |2017-09-01T10:47:44+00:00August 4, 2016|Categories: Data & Analytics, Fusion Blog|Tags: , , , , |

Trulia leverages Google Maps to provide a simple and intuitive user experience for customer. Maven Wave recently announced that we are expanding our partnership with Google to include Google Maps for Work. We now offer solutions that leverage Google Maps APIs to create customized and interactive mapping solutions. This was a natural extension of our [...]

#MicrosoftVsDOJ: Data Privacy & Security in the Information Age Part 2

By |2017-09-01T10:48:34+00:00July 21, 2016|Categories: Data & Analytics, Fusion Blog|Tags: , , , , , |

In our first post in this series, we discussed the recent Apple vs. FBI case in which the FBI was asking Apple to hack its own phone in pursuit of the perpetrators of the San Bernardino terror attack. Though the complaint was withdrawn, government, business, and individuals will be wrestling with the contradictory impulses of [...]

6 Analysis Tools for Optimizing Your Feature Portfolio

By |2017-09-01T10:51:08+00:00May 2, 2016|Categories: Data & Analytics, White Papers|Tags: , , , |

In our previous article, “Roadmapping for Success, A Product-Based Approach to Life Science Software,” we promised to discuss some of the analysis tools in more detail, and how to pick the right set of tools to optimize your feature portfolio. There are more tools to review than the length of this article allows, so the [...]

#AppleVsFBI: Privacy and Security in the Information Age

By |2017-09-01T10:51:22+00:00May 1, 2016|Categories: Data & Analytics, Fusion Blog|Tags: , , , , , |

In February 2016, the FBI obtained a court order compelling Apple to assist in the investigation of the December 2015 San Bernardino terrorist attacks by hacking Syed Rizwan Farook’s government issued iPhone 5c. Relying on a centuries old law which authorizes the United States federal courts to "issue all writs necessary or appropriate in aid [...]

Has Spark Become a Five Alarm Fire?

By |2018-03-21T07:55:27+00:00January 26, 2016|Categories: Data & Analytics, Fusion Blog|Tags: , , , , |

There are new technologies popping up daily in the world of Big Data. It’s impossible to keep up with them all and it’s even more challenging to predict the winners and losers. However, an influential player in 2015 was Apache Spark, which is fast and general engine for large-scale data processing. Interest in this [...]

Roadmapping for Success: A Product-Based Approach to Life Sciences Software

By |2017-09-01T10:54:10+00:00January 22, 2016|Categories: Data & Analytics, White Papers|Tags: , , |

Rising demand and ever-changing technology expectations of end users has ushered in an era of cloud-hosted Life Sciences IT platforms. These platforms have ever increasing plug and play applications aimed at delivering maximum business value. Delivering high value information systems requires a deep understanding of the end user and in-depth analysis to identify the optimum [...]

15 Ways Google Enhanced Data Security in 2015

By |2017-09-01T10:56:18+00:00December 28, 2015|Categories: Data & Analytics, Fusion Blog|Tags: , , , , , |

Google worked hard in 2015 to ensure stronger, simpler security of your data in Google Apps. Because security has always been a top priority for Google, they're continuously working to stay ahead. Here are the 15 steps that Google took to enhance data security at work in 2015. Security keys make two-step verification easy and [...]