Townstone Financial

Company Profile

Townstone Financial is a full service mortgage banker with an experienced staff offering expertise in every area of mortgage lending, from purchase to refinance to construction lending. Townstone has built a strong reputation as an outstanding mortgage banking firm serving the lending needs of real estate professionals, builders, and individual homebuyers throughout Illinois, Florida, Wisconsin, and Michigan.

The president of Townstone Financial hosts a weekly radio program on a major Chicago station. The Townstone Financial Show is intended to give an insider’s perspective about the Chicago Real Estate Market from Chicago Real Estate Experts. The show consists of guests and sponsors that are changing weekly.

Business Situation

The sponsors, show schedule, and guests of the Townstone Financial Show change weekly. When Townstone management was selecting the company that would develop their public website, they knew they needed content management but not a full blown CMS package with all the costs, training, and overhead usually associated with these kinds of systems. Townstone was looking for a simple and low cost solution.


Maven Wave built a custom Content Management System for the Townstone Financial Show website. The CMS solution integrated directly with its existing public site and did not require any technology changes or upgrades.


The interface allows authorized users the ability to update show schedules, links to advertisers, and testimonials directly on the site. This built-in interface allows the radio show producers to quickly update the site content without having to rely on any technical resources or training.