Company Profile

The world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment, and accessories for a wide variety of sports and fitness activities.

Business Situation

Nike wanted to better understand their customers and to integrate the company’s view of the customer across all of Nike’s semi-autonomously managed businesses for a variety of scenarios.  Maven Wave assisted several of Nike teams in developing a transformation plan and roadmap for success.


Maven Wave worked with stakeholders across multiple business units, including marketing, technology, and architecture, to develop a shared view of the program’s definition.  We identified and defined scenarios where a more complete view of the customer would provide a better purchase experience and the major implementation steps required to deliver a consistent experience across all channels.


Along with our stakeholders at Nike, Maven Wave completed the following:

  1. Defined a variety of consumer experiences that could be improved by a more comprehensive view of the customer
  2. Identified the types of behaviors that could be driven by improved consumer knowledge in each experience
  3. Developed detailed process flows for each consumer experience
  4. Developed a high-level solution architecture to provide these services across Nike’s technical infrastructure
  5. Created a two-year product road map that identified features, release dates, and affected technology stacks across the organization, so that the most important features could be delivered first