Company Profile

Since inventing the high-speed rotary tool more than 75 years ago, Dremel has become the trusted name in high-speed rotary tool technology, providing creative solutions for hands-on professionals, homeowners, craftspeople and artists alike.

Business Situation

Dremel decided to enter the mobile marketing arena with the launch of a mobile optimized website and interactive QR codes to drive in-store purchases. The user experience for the new mobile website needed to provide concise features, and easily navigable content designed to ensure users are always only a few clicks away from the information they need to help them make a purchase decision.


  • Created a site targeted for mobile device browsers rather than building individualized apps
  • Developed home-grown intuitive CMS system
  • QR Code (2D Barcode) platform
  • Campaigns and reports (with export to Excel)


  • The mobile optimized website eliminates the necessity for a brand to build multiple “apps” for iPhone, Android, Windows Phone, etc.
  • Utilizing in-store mobile tags makes accessing information faster and easier for the consumer
  • Using QR Codes as a bridge between the brand and the consumer gives them direct access to product information that can influence purchasing and decision-making
  • Dremel Mobile program now has in-store placement at Home Depot, Lowes and Sears stores across the United States
  • Increase in mobile scans of in-store campaigns year over year by average of 40% since program began

Technology Used

  • Microsoft ASP.NET MVC 2
  • Microsoft SQL Server 2008
  • QR Code generation and tracking

To view the new site, please visit https://www.dremel.com using your mobile device.