Why Video In The Workplace Matters

The rise of video continues to soar, in fact, Cisco reports that video will represent up to 90% of internet traffic by 2017. Video is rapidly becoming the preferred medium to distribute information. Undeniably, learning information is easier in a video format than text—humans process information from video 60,000 faster than text (Psychology Today).

Today, video is being adapted in all industries, due to the benefits of conveying content visually. First and foremost, video is an engaging platform to present content to viewers with the ability to demonstrate complex ideas in a short amount of time. The ease of distributing information through video provides employees with extensive flexibility, allowing users to access company material on any device, at any location, at any time. In fact, employees are 75% more likely to watch a video than to read documents, emails, or articles (Forrester Research).

With such high interest in video, it’s no surprise that the enterprise is beginning to adopt this learning methodology for internal use. According to Cisco, 82% of executives record their own business videos, and 64% of these executives upload recorded videos to their company’s video-sharing portal. As we progress further into the digital age, incorporating video as a tool for employees to consume information is a step toward the right direction in digital transformation. Sharing content in this digital format is more engaging than traditional text, which can result in increased content retention.

The enterprise can utilize an internal video platform in a wide range of use cases including: corporate communications, executive briefs, training, standard operating procedures, and external vendor/franchise/dealer communications.

However, consumer video platforms do not provide the security and controls necessary for the enterprise. To address this issue, Maven Wave created Reveal. Reveal is an internal video platform powered by Google Cloud that implements high-security measures and controls along with a streaming experience similar to consumer video platforms, such as YouTube.

“The use of video in the enterprise has significantly lagged in comparison to the consumer market. We all use YouTube in our daily lives to learn and communicate, but we rarely use it at work. Maven Wave saw the opportunity to address that gap. Reveal allows companies to bring video to everyone in the workplace while providing control over the video content,” says Brad Foster, Google Cloud Practice Lead at Maven Wave.

Organizations leveraging Reveal as an internal communication portal can host their videos in the cloud, which provides customers with inexpensive video storage and Google search capabilities. Administrators can assign certain groups or teams to have access to specific videos. Additionally, the platform gives managers accessibility to track employee engagement on each video—allowing visibility into which videos users have watched and at what point there was drop off. By hosting internal videos in the cloud, employees have ease of access to the platform anywhere, at any time. Investing in an internal video communications tool not only benefits employees, but also cuts costs for organizations. Organizations that leverage Reveal will minimize expenditures for employees traveling for meetings and training. In fact, a company can decrease cost by 50%-70% if they replace in-person training sessions with video.

For more information on Reveal, please contact us for a demo.


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