Collaboration is key to success within the enterprise and this is especially true in marketing. It’s essential for marketing teams to quickly and effectively communicate with various departments, vendors, customers, and prospects. Marketers are faced with the challenge of consistently developing creative content for campaigns, events, and other marketing activities. Delivering high-quality content requires the proper tools to collaborate and execute projects efficiently.
G Suite provides marketers with the necessary tools to innovate, collaborate, and create successful projects with security controls that keep marketing materials private. Discover 5 ways you can leverage G Suite to get more done as a marketer.
Analyze Website Traffic Effectively
Google Analytics is a database that allows you to visualize website metrics. By downloading the Google Analytics Add On from the Chrome store, you can easily transfer your website analytics to Google Sheets to keep your analytics organized in one spot—allowing you to easily access your metrics and share these numbers with your team, rather than constantly logging into your Google Analytics account. With this add-on, you can analyze your website progression month to month, as well as year to year progression in Google Sheets with the ability to create charts/graphs for visualization.
Share Creative Assets
Videos, PDFs, and logo files are all large files most marketers are regularly sharing across their teams. Google Drive will allow the whole marketing team to have access to these files at all times. Google Drive provides an easy way to organize your marketing materials with the ability to control sharing functions to limit access to certain individuals, departments, or teams. This function provides marketing teams a safe way to share and exchange marketing content with outside companies, such as creative agencies.
Keep Better Track With Calendar
Marketing teams are frequently collaborating with other departments, vendors, and customers. Keep track of each relationship by creating a team calendar. Seamlessly keep track of your marketing team by scheduling deadlines for promotions, campaigns, and meetings on your team calendar. Create another calendar to stay up to date with your vendors to establish delivery dates.
Same Question, Same Answer
It’s inevitable that when you run a promotional campaign, you’ll be receiving emails with the same questions over and over again from interested prospects. Save yourself some time and create an email template to respond to your most commonly asked questions. Once you write your template, Gmail will store your template as a canned response. Next time you receive one of these questions, you’ll be just one click away from responding with your template!
G Suite is a set of intelligent apps including Gmail, Docs, Drive, Calendar and more, to connect the people in your company, no matter where in the world they are. Contact us to learn more.
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