Why Tech Firms Need a Social Media Strategy Establishing credibility is vital for technology firms to achieve success within the enterprise, whether it is for an application, delivering a cloud product, software, or technological service. Gaining credibility can be attained by developing a useful product or providing excellent services. Unfortunately, building credibility can be [...]
Collaboration is key to success within the enterprise and this is especially true in marketing. It’s essential for marketing teams to quickly and effectively communicate with various departments, vendors, customers, and prospects. Marketers are faced with the challenge of consistently developing creative content for campaigns, events, and other marketing activities. Delivering high-quality content requires [...]
Marketing and Technology Collide It is essential that tech companies build credibility for their business, whether they are building an application, delivering a cloud product, software, or technological service. Credibility is established by producing a useful product or excellent service - which can lead to referrals. Unfortunately, relying on just word-of-mouth to gain credibility can be [...]
It’s been exactly one year to the date since we re-branded Maven Wave! On July 1, 2014 we launched our new logo, visual identity, and responsive website. It was an exciting day for Maven Wave and has helped to fuel our growth over the past year. We were recently named the #6 fastest growing company in Chicago [...]
There is more customer data available than ever before and it’s growing at a rate of 40% per year. Companies that capitalize on this data explosion to better understand the consumer decision journey will have a significant competitive advantage. These advanced insights can be used to improve customer engagement, build loyalty, and increase return on [...]
In recent weeks Maven Wave has been named #2 on Crain’s Fast Fifty, the Google Enterprise Innovation Partner of the Year, and one of Chicago’s 101 Best and Brightest Companies to Work For®. Today, Maven Wave announces two additional exciting developments in its growth story.
In recent weeks Maven Wave has been named #2 on Crain's Fast Fifty, the Google Enterprise Innovation Partner of the Year, and one of Chicago’s 101 Best and Brightest Companies to Work For® . Today Maven Wave announces two additional exciting developments in its growth story. First, Maven Wave is announcing another move to new [...]
Commenting on SAS’s recent acquisition of Assetlink, InformationWeek proclaimed that “marketing is becoming a data-driven discipline, and that IT must build closer ties to their marketing colleagues.” We are reminded momentarily of that famous news segment on Saturday Night Live “Really!?! with Seth and Amy.” But are we really ready to better align Marketing and IT? I mean really?!? The concept of [...]