UX Business Value: Increase Overall Project Success Rate
“15% of all IT projects are abandoned and many finish over budget and beyond original timelines. Of twelve primary reasons for failure, three could be avoided by following UX practices.” – Institute of Electrical and Electronics Engineers (IEEE)
UX Business Value: Increase Sales
“14.4% more customers purchase from a site that provides a superior experience” – Forrester Research
“Wal-Mart’s shopping cart redesign resulted in over 160% increase in sales” – Example of Cost Justifying Usability
“Anthropologie increased conversions by 24% with a new checkout flow” – Example of Designing Superior Shopping Carts
UX Business Value: Increase Adoption
“Bank of America improved online banking applications by 45% after redesign” – Adaptive Path
“United Airlines modeled the traveler’s experience to inform a new site design, resulting in a 200% increase in use” – Example of Cost Justifying Usability
The Impacts of User Experience
Adding User Experience to Application Development
The goal of integrating our user experience team with our application developers is to ensure the teams have sufficient insight and enough details to begin work on product features. At the beginning and throughout our projects, the technical and UX leads set up the foundation of user-centric design and create the artifacts necessary for streamlined, iterative development.
Research and Insights
We begin by studying user behaviors and expectations and then prioritize features and functionality necessary to meet user needs while also realizing the business goals and functional requirements of the project.
- User Personas
Based on relevant data gathered from stakeholders and product owners, the UX team will identify the key personality traits and usage patterns which will influence various design decisions.
- Heuristic and Competitive/Industry Analysis
When developing a new or updated user experience, it often pays to invest time analyzing other examples of industry-leading interfaces to gain a deep understanding of the most typical ways other systems either success or fail, and leveraging that information in a positive way.
- User Testing
By testing the user flows, wireframes, and prototypes we build with actual users, we either ensure that our research and intuitions are correct, or have the ability to make the necessary corrections that match the user’s expectations of the interface. That early feedback and ability to iterate is crucial to the success of projects.
Our goal is to ensure that the content and workflows of digital systems are usable and informed by the user research.
The journey maps are refined into user workflows based on their mental models for optimal user experience.
- Information Architecture and Wireframes
We utilize wireframes to organize content to be accessed efficiently and effectively using patterns known to target users. This includes defining page and screen layout information in varying fidelities to ensure it is in sync with the user’s mental models.
- Working Prototypes
As teams progress into sprints, the wireframes are updated accordingly with changes and/or enhancements which, over the course of development, lead to a fully-defined set of working prototypes with fully-featured interactions for possible user testing, client stakeholder and product team reference.
UX White Paper – Quantifying the Value of User Experience
Over the years, certain technology development disciplines have become ingrained in project planning and methodologies – business analysis, project management, coding, architecture, testing, etc.
Breaking in to that well defined and broadly understood environment is an additional discipline – User Experience (UX for short). While BAs and PMs have focused on developing user centric technology for years, the UX discipline is specifically trained and dedicated to bring empathic user perspectives and human computer interaction practices to every development effort…