Preserving the Human Connection with Video Communication

Preserving the Human Connection with Video Communication

Business has become increasingly global and the boundaries of what constitutes a “workspace” has evolved to virtually anywhere, anytime. Driven by today’s globalization and decentralization of the workforce, video communication has become an essential component of work productivity. Video allows companies to reach many people quickly and cost effectively. There are endless use cases for enterprise video communication including employee on-boarding, training videos, executive outreach, and video conferencing, to name a few.

The recent increased demand for enterprise video is largely due to the fact that video is a platform that eliminates geographical boundaries. It enables users to have conversations with virtual team members that are astonishingly real. This can be especially powerful for a dispersed workforce so that employees can collaborate much more efficiently by communicating face-to-face. In 2016, video will surpass phone and email as the preferred method of communication.

Companies experience significant cost savings due to this increase in productivity and efficiency. After all, time=money and it’s been proven that employees are more productive when they leverage video. A recent global survey found that video conferencing increased decision-making in 87% of respondents polled. Video can also be a substitute for tedious business travel, resulting in even more cost savings. There are always going to be meetings that require an in-person session, but there are plenty of team meetings and training sessions that can occur via video to reduce the amount of travel required. With video communications, you can meet face-to-face, at a fraction of the cost.

Today’s digital world has forever changed the way we interact with each other and there is concern that we’re losing the human connection of face-to-face communication. In this article, we’ll discuss two of the most common video use cases for preserving that human connection in business; video conferencing and internal communications. We’ll also introduce some tools to help you implement video communications for your organization.

Video Conferencing

Video conferencing is considered a form of “rich media”, meaning it is a much more personal platform to connect with others. In comparison, email is considered a “lean media” and people can easily misconstrue messages through this type of communication. Utilizing rich media in business relationships is essential because it allows those relationships to grow. Generally, in the beginning of a relationship, forms of lean media are used, but as relationships progress they often evolve into rich media communication. In business you want to create “strong ties” with your partners and co-workers and leveraging rich media can help to build those stronger relationships.

The demand for video conferencing services has grown exponentially over the past few years. In 2016, businesses around the world will spend $3.5 billion on video conferencing (OneStopClick). The main reason for this growth is that video conferencing builds stronger relationships and has proven to boost productivity. According to a survey by Polycom, 96% of survey participants agreed that video conferencing improves productivity between teams.

Demand from industries like media, education, and healthcare has had a positive impact on the development of new video conferencing technology. Industry experts called 2015 a tipping point for video conferencing. It has gathered enough momentum to compete with more conventional means of communication and has shifted to focus on adding advanced features that can make video communication a truly immersive experience (IDG Enterprise).

Chrome Devices for Meetings

Google is one of the those companies that is improving video capabilities and disrupting the old way of conferencing in which participants huddle around a speakerphone. The typically expensive and complicated conferencing platforms of the past were reserved for the board room of enterprise companies. Now, video conferencing has been made available to everyone and every meeting room at an affordable price point, for any company.

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Chromebase for meetings

2 years ago, Google released Chromebox for meetings, a video conferencing product for conference rooms of all sizes. This year, the company introduced Chromebase for meetings, an all-in-one secure video-conferencing device optimized for use in small meeting areas with up to two people. The higher-power processor of the Chromebase device can support higher resolution video at faster speeds with less freezing and pixilation.

With Chrome devices for meetings, technology gets out of the way so teams can get work done. True video collaboration can replicate in-person meetings, saving thousands of dollars in travel expenses, building stronger relationships, and increasing productivity. Video conferencing can build human connections, regardless of distance.

Internal Communications

Companies of all sizes are leveraging video as a way to enhance communication with their employees. According to a study by Melcrum, 93% of respondents believe that video has become a vital part of internal communications. Enterprise video can be used for all kinds of internal communications initiatives including on-demand training, town hall meetings, employee onboarding, and executive outreach.

Using video for these activities helps to preserve a more personal, intimate connection with employees. Video is proven to be a much more impactful and memorable method for sharing company information compared to other communication technologies. As effective as email has been for business, sometimes it just doesn’t cut it. Video incorporates non-verbal queues and ensures messages are understood as intended. Delivering a message via video is a more personal way to communicate that will result in better informed employees who are more engaged in their jobs.

Maven Wave’s Reveal

Reveal’s interface

Maven Wave recently created a secure, convenient, and cost-effective solution for enterprise video. Reveal provides a familiar video streaming experience combined with enterprise-level security and analytics. The video platform brings together the look, feel, and function of commonly used video streaming websites like YouTube with enterprise security and access controls.

Internal communications can create video content to be shared with specific teams, individuals, or the entire company. Additionally, different channels can be created for training, on-boarding, company news, etc. Videos can be stored inexpensively in Google Drive and includes Google search capabilities to quickly find the video you’re looking for.

These are just a few of the video communications tools available to the enterprise. Video can enable collaboration, boost productivity, and deliver valuable cost savings. Most importantly, video communication can help to preserve the human connection in an increasingly tech-centric world. Contact us to learn more.

About the Author:

Jessica Wesley
Jessica Wesley serves as Director of Marketing for Maven Wave. Ms. Wesley brings a broad range of advertising, marketing, and social media experience. Wesley began her career at Euro RSCG as an Account Executive working on the Sprint account. In connection with receiving her masters degree in Integrated Marketing Communications from Northwestern University, Ms. Wesley designed a social media marketing strategy for Motorola Solutions. Immediately prior to Maven Wave, Wesley spent 2 years at Morningstar where she was a Corporate Marketing Manager.