Fusion Blog

Fusion Blog 2017-05-02T16:47:30+00:00

Digital Transformation is Business Transformation

Maven Wave attended and sponsored the 2017 Forrester Digital Transformation conference in Chicago this week. The event brought together business leaders and technology innovators to collaborate on the re-invention of products, processes, technologies and cultures through digital transformation. The event focused on how to increase efficiency and agility with operational excellence, while creating customer-obsessed experiences that grow revenue and re-invigorate businesses. During the keynote session on the [...]

By | May 11, 2017|

Ready for Take-Off: Blockchain Adoption in Financial Services

No technology has captured the public's imagination over the past couple of years more than blockchain. While the roots of the technology can be traced back to the ‘90s, the actual implementation of the concepts of a distributed ledger began to take flight with the introduction of bitcoin in 2009. While bitcoin attained something of a taint in the public’s imagination due to its early adoption in criminal enterprises and [...]

By | May 1, 2017|

Rethinking the Corporation: The Digital Innovation Lifecycle Part 3

Throughout this blog series, we’ve been suggesting that the traditional departmental corporate form (i.e. sales, marketing, finance, ops, IT, etc.), universally applied, and virtually unchanged for over two centuries, is killing innovation in leading corporations around the world. From the way companies develop strategy, serve customers, and attract employees, to the way they create and manage work product, digital is driving the need for innovation. In our first post, [...]

By | May 1, 2017|

Ask The Expert: Reveal

The demand to leverage video as a communication tool in the workplace is drastically increasing with countless use cases ranging from executive briefings to employee training sessions. Video can be used as a tool to internally communicate with employees in an easy and engaging format. In fact, employees are 75% more likely to watch a video than to read documents, emails, or articles (Forrester). Maven Wave's Reveal provides an [...]

By | April 27, 2017|

Google Machine Learning APIs Will Reshape the Way You Work

As we delve deeper into the age of digital transformation, machine learning has been a revolutionizing element during this technology shift. The capabilities machine learning is achieving are exciting— yet, almost unimaginable. Google is a key player in machine learning technology, as the company is making major investments in the space with new APIs and the acquisition of Kaggle, one of the largest and most active communities for data [...]

By | April 2, 2017|

Marketing and Technology Collide

Why Tech Firms Need a Social Media Strategy Establishing credibility is vital for technology firms to achieve success within the enterprise, whether it is for an application, delivering a cloud product, software, or technological service. Gaining credibility can be attained by developing a useful product or providing excellent services. Unfortunately, building credibility can be a lagging process for technology companies. With today’s new wave of digital marketing, social media [...]

By | March 22, 2017|

Employee Spotlight: Meet Lars Feste

Lars Feste serves as an Analyst on the Google Cloud Team. Feste graduated from Indiana University with a degree in Informatics and a minor in Marketing. In his free time, he enjoys training and competing in triathlons, golfing, and listening to live music, as well as spending time with family and friends. A fun fact about Feste is he was featured in The Good Catholic film with Danny Glover [...]

By | March 21, 2017|

5 Ways Marketers Can Utilize G Suite

Collaboration is key to success within the enterprise and this is especially true in marketing. It’s essential for marketing teams to quickly and effectively communicate with various departments, vendors, customers, and prospects. Marketers are faced with the challenge of consistently developing creative content for campaigns, events, and other marketing activities. Delivering high-quality content requires the proper tools to collaborate and execute projects efficiently. G Suite provides marketers with the [...]

By | March 21, 2017|

Employee Spotlight: Meet Whitney Evers

Whitney Evers serves as Maven Wave’s Office Manager. Evers received her Bachelor’s Degree in Public Relations from Central Michigan along with a Second Bachelor’s Degree in Sports Management, as well as a Master Degree in International Business from Webber International University. Previously,  Evers has held roles in meeting planning, as well as sales. In her free time, Evers enjoys playing volleyball and making crafts. One fun fact about Evers [...]

By | March 21, 2017|

Tech Blog Writer Podcast Features Maven Wave’s Reveal

Tech columnist Neil Hughes recently invited Maven Wave's own Brad Foster to come on his Tech Blog Writer Podcast, which aims to unite and connect the global tech community. Neil and Brad discussed Reveal, Maven Wave's video platform for the enterprise. Read on for more! It seems that whatever problem we encounter in life, we naturally turn to YouTube for a how to fix video rather than read a [...]

By | March 17, 2017|

Recap of Google Cloud Next ‘17

Maven Wave had the privilege of attending and sponsoring Google Cloud Next ‘17 in San Francisco, CA last week. It was a jam-packed week of exciting announcements from Google, meeting new people, and expanding our expertise of Google Cloud. There were over 100 exciting announcements made and more learnings than could possibly be covered in a blog post, but we put together some of the key highlights from the [...]

By | March 14, 2017|

Reach Your Sales Goals Faster

Sales territory management is a crucial element to a successful sales strategy. Without a doubt, one of the main goals sales teams strive for is meeting a revenue target— lacking an effective sales territory plan hinders sales teams from reaching those targets. More often than not, sales teams run into several pain points, resulting in a failure to properly execute their territory management plan. In fact, ⅔ of reps [...]

By | February 28, 2017|